The newly-established Laing+Simmons East Group combines the teams, resources, expertise, systems and administrative functions of the three leading offices to create a new and comprehensive customer service offering that’s greater than the sum of its parts.

“It’s strength in numbers,” explains Laing+Simmons East Group Principal Imran Hamidi.

“We’ve bolstered the strength of the services we’re able to offer our customers, we’ve broadened our reach and increased our scale, and this strengthens the results we’re able to generate for them.

“It also strengthens our team environment and the support we’re able to provide our people.

“The shared services model opens up opportunities for cross-office referrals, access to different expertise and skill sets, vastly expanded databases of buyers and sellers, collaborative campaigns, and additional tools and systems to ensure our agents are empowered with the best resources available.

“Of course, ultimately, it’s about the Eastern Suburbs customer. Whether it’s someone living in the east or someone who wants to – and who wouldn’t – the establishment of Laing+Simmons East Group means we can offer a complete scale of market coverage unmatched in this competitive region,” Mr Hamidi says.

Among the Laing+Simmons East Group team are some of Sydney’s best-known and experienced agents. Nick and Dean Efrossynis, Kevin Mendes, Robert Paridis, to name a few.

Talent acquisition is a key focus for the Principals with the East Group structure meaning leading agents can apply their skills across the entire region, backed by a shared services model that offers elevated levels of agent support.

Laing+Simmons CEO Leanne Pilkington says the East Group’s approach is about demonstrating the power of collaboration.

“Real estate is a people business and the best operators will always put the customer first. In practice, this requires agents and businesses to arm themselves with every possible resource, and seek every possible advantage, to deliver the customer the best possible outcome. Laing+Simmons East Group has been founded on this principle,” Ms Pilkington says.

“Together, the combined experience, knowledge and talent in the Potts Point, Bondi Junction and Kingsford offices are the ideal complement to each other. It’s a formidable team,” she says.

Mr Hamidi agrees.

“The strategy is detailed but the principle is simple: we will leverage our unmatched coverage of the Eastern Suburbs real estate landscape to generate the outcome that best suits our customers,” Mr Hamidi says.

“The customer’s needs guide our every action.”