Laing+Simmons has announced experienced real estate identity Angela Avgerinos has joined the Corporate team in the new role of Head of Network Performance, an appointment which highlights the group’s ability to adapt and evolve due to its “fluid structure”

Ms Avgerinos brings more than 20 years of industry experience to Laing+Simmons, including the past six years with another national network as Network Performance Manager and a five-year stint in sales with the Laing+Simmons St George office.

Her focus in the new role will be collaboration, to meet with all the offices in the Laing+Simmons network and understand the specific performance needs of the Principals and their teams.

“To add the greatest value and serve to extend the performance of each team, we need to devise collaborative strategies to agree the best path forward. These strategies cover specific ways to untap areas of potential while leveraging existing strengths. But each team is different, so a bespoke approach is essential,” Ms Avgerinos explains.

“It’s a matter of understanding where the business wants to be, what’s in place to achieve those plans, identifying any shortcomings or areas in need of improvement, then implementing a strategy tailored to an agreed definition of success.

“The Laing+Simmons structure creates a unique environment in which there’s a natural alignment of values and motivations between individuals, business owners and the Corporate team. With this strong foundation in place and a re-imagined structure to take the brand through its next phase of growth, it’s an exciting time for me to return to the network,” Ms Avgerinos says.

As part of the re-imagined structure, Jacqui Barnes takes on the newly-created role of Head of People & Growth, an acknowledgment of the alignment between the growth of the people, teams and offices within the network, and the attraction of new offices to the Laing+Simmons family.

Laing+Simmons CEO Leanne Pilkington explains the rationale behind the changes.

“We never consider a new appointment in the context of simply filling a role. It’s important to constantly interrogate the case behind the position. What does our network need from the

Corporate team? What essential skills and expertise will ensure we meet these needs?” Ms Pilkington says.

“From there, we can understand the structure we must adopt to achieve the level of support we need to deliver. Then we can appoint the best people in the right spots and get to work.

“The outcome is a fluid structure that consistently adapts to changing circumstances, responds to evolving needs, and proactively plans for the needs of our network, from individual team members to office Principals and the ownership group.

“The alignment we have in our organisation on account of our ownership structure is our major point of difference, and leveraging this point of difference is a major advantage in attracting new people and new offices to Laing+Simmons,” she says.

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Angela Avgerinos appointed Head of Network Performance Laing+Simmons