McGrath Estate Agents today announced the opening of a new office, McGrath Armstrong Creek in regional Victoria, as it further signifies the company’s strategic focus on accessing attractive lifestyle  precincts. 

Chris Mourd, Head of Franchise Network for McGrath says, “We regard Armstrong Creek as a wonderful and affordable lifestyle market that offers significant growth potential for our business as it also provides a good entry point to the Surf Coast, and beyond to the Great Ocean Road.” 

Armstrong Creek and its surrounding suburbs is easily accessible to Melburnians, just 75 mins from their CBD, and 17 minutes from Geelong, the 2nd largest city in Victoria. 

Mr Mourd adds, “Importantly, such expansion into new areas must have proven franchise partners who are deeply immersed at a local level. Here we have a merger between our McGrath Geelong I Newtown business and that of Avenue Five, who will rebrand their agency to McGrath; forming a powerhouse partnership to expand and grow their respective businesses. In the past seven years since joining McGrath, Jim Cross and David Cortous have assembled a team that has had great success in growing their Geelong operation and have identified the Amstrong Creek corridor as being a priority for their expansion. It became clear to merge with such ideal local partners in co-principals Sam Parsons and Elisha Jackman, to successfully grow that footprint.” 

The Armstrong Creek property market has witnessed a dynamic demographic mix as the area attracts young families, professionals and first home buyers that seek modern amenities and a vibrant community atmosphere. The evolving Armstrong Creek Town Centre serves as a focal point, driving economic growth and enhanced lifestyle opportunities.

The property market continues to be buoyant due to its affordability, infrastructure development and an attractive balance of urban amenities and its natural surroundings. In terms of infrastructure, the area has witnessed a substantial investment to accommodate its growing population, including upgrades to its road networks, public transportation and improved parks, recreational centres, schools and essential services. 

Equally the Surf Coast region is renowned for its pristine beaches and vibrant community, encompassing several charming towns and coastal villages. This attracts residents and visitors who are drawn to surfing and outdoor activities, offering a desirable blend of coastal living, natural beauty and investment potential, attractive to sea-changers, retirees and investors alike.

Related Readings 

John McGrath – Australia has a diversity of property markets

John McGrath – The most popular regions with relocating city dwellers | The Real Estate Conversation

John McGrath – Demographic trends influencing housing prices