The first all-state national campaign staged by Professionals Real Estate generated a massive boost of almost 3,000 new leads, ensuring the network ended 2023 on a high. 

During the eight-week campaign from October to November anyone who completed an appraisal of their home or investment property with Professionals across Australia was eligible to enter a competition* to win one of 10 $5,000 travel vouchers.

Winners of the $50,000 Webjet holiday giveaway were selected at random in a draw held in December after an extensive advertising campaign including social media.

It was Professionals fourth Webjet travel voucher giveaway, including state-based campaigns, during 2023, resulting in a total $120,000 in gift cards presented to 19 winners.

Professionals CEO Katherine Gonzalez-Cork said the competition, now in its third year, was the first time it had been staged across all states simultaneously.

“The Webjet competition has been incredibly successful in creating increased brand awareness for Professionals and lead generation across all our offices,’’ Ms Gonzalez-Cork said.

“In terms of conversion rates and cost per lead, this latest competition resulted in our most successful campaign with a total 2,995 leads generated.

“The campaign has become a game-changing marketing strategy for Professionals with 75 per cent of the competition winners listing their homes for sale with our offices.

“What started as a small idea in South Australia has become a staple in our annual marketing strategy and it’s a wonderful example of the collaboration that exists within our network with every office able to take part and receive significant exposure through the extensive advertising campaign.

“Apart from offering homeowners a chance to win the gift of travel, it provides them with an opportunity to receive a comprehensive, obligation-free market analysis of the value of their home.“These amazing competitions and advertising opportunities are run by Professionals Group Australia as part of the marketing services provided to all our member offices as part of their fixed price monthly *All entrants to the competition must meet the state guidelines in the Terms and Conditions.

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