Seeing greater potential beyond conforming to industry norms, Ben George realised his career's true trajectory lay beyond working under someone else's brand. With the launch of his own agency, Aspect Port Stephens, Ben is intertwining his values with the essence of his agency. 'Bold, Authentic, Straightforward' isn't just a motto; it embodies Ben's guiding philosophy for his brand-new venture powered by UrbanX.

Teaming up with Emily Brown, Cath Barry, and Jack Gair, Ben contemplated transitioning towards greater autonomy and increased financial rewards for a span of two years. The pivotal moment arrived when he realised that despite delivering exceptional work, the recognition consistently funnelled back to the agency rather than acknowledging his individual efforts. "The direct client always appreciated it; however, the recognition would usually just go back to the agency, which made it difficult to grow," Ben comments.

After 10 years in the real estate industry, Ben felt that now was the perfect time. Despite achieving commendable success in his previous employment Ben says, "I want to now do it for myself as opposed to everyone else. I also see an opportunity in the marketplace to provide a higher level of service and that inspired me to do it". 

In navigating this transition, Ben emphasises that UrbanX seamlessly aligned with his vision. He notes, "I felt it was just a great fit for myself and my team, the back-end support and ongoing support certainly excited me...I want my team to be focused on what they are good at, and that's one of the main reasons why we chose to partner with UrbanX."

Expanding on this, Ben continues, "So far it has been seamless and great so I'm looking forward to settling into a rhythm and continuing a successful partnership for hopefully many years to come."

Setting themselves apart within the industry, Aspect remains dedicated to delivering an elevated level of service to the Port Stephens community. Ben proudly states, "We are a lot more of a bespoke tailored service, we have our own in-house marketing team responsible for our photography, and videography meaning our marketing is done at a much higher level than any of our competitors…We are also there for our clients, not ourselves and that will always remain at the forefront of our business, we push the limits with our marketing, we are real and have a no-nonsense approach which is why our slogan is Bold. Authentic. Straight Forward”. 

Looking into the future, Ben envisions personal and team growth, anticipating success that will attract clients and amplify the agency's footprint. When asked for advice for aspiring real estate entrepreneurs, Ben suggests: “Ask me in another 12 months, and I'll provide evidence-based insights on what I've learned over the next year." 

With a solid foundation, an unwavering commitment to exceptional service, and a dynamic partnership with UrbanX, Aspect Port Stephens is positioned for a resounding success.

UrbanX is where the best go next. So, if you’re ready to make the best move of your career, talk to us today.