Heath Williams is a Lead Agent at Place New Farm, with a focus on architectural, luxury and lifestyle property. 

Formally trained in Interior Architecture, Marketing and Business, Heath’s background provides him with the ability to help buyers see how they will live in the space and whether they need any modifications. Sellers also appreciate Heath’s deep understanding of the value of architecture. 

“It’s all about the home and not me jumping into swimming pools to sell the house. It’s about having a considered and intelligent conversation around design and architecture and what that means to a buyer,” Heath explained to WILLIAMS MEDIA.

A tenacious negotiator, Heath has built an enviable track record across Australian and International property markets, with experience in Brisbane, Sydney, the United Arab Emirates and Europe managing complex and detailed transactions.

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In the high-end Brisbane market Heath has achieved record results, with multiple sales above $10 million. 

WILLIAMS MEDIA spoke to Heath Williams about the outlook for the Brisbane market.

What are your predictions for the 2021 market in your area? 

Currently the market is incredibly strong and competition is fierce.

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Are you noticing a significant change in buyers and sellers after 2020?

Yes, property that was struggling last year is now receiving full priced offers.

What advice you would give to buyers and vendors for the best outcome? 

For Vendors: Be reasonable and take the property to market on a short campaign to establish market value.

For Buyers: Be prepared and put your best foot forward. Understand that properties are sold on 2 things, price and conditions so best to have your ducks in a row to be competitive.

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What are vendors saying? 

Vendors know it’s a seller’s market and some are reluctant to sell in fear of not being able to buy straight back in.

What are buyers saying?

Buyers appreciate it’s a seller’s market, but sometimes their buying behaviour isn’t reflective.

Where do you see demand coming from? 

In the market I work in, demand is mostly from local upgraders.

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What are your interests outside of real estate? 

I get away as much as I can to either Byron or Sydney. I love the beach on my days off.

What is one thing you have learned over your years as an agent? 

You can only deal with the market that we are in today. Don’t try so hard to predict the future! There is a story of crashing market every three months … It never comes!

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