Knight Frank is continuing to expand its residential team with the appointment of a highly experienced Project Marketing specialist on the Gold Coast.

Alison Hedger has joined the team in the role of Director, Residential Project Sales.

Her appointment follows the appointment of James Elliott in the Gold Coast office earlier this year, along with Nathan Berlyn, Frazer Cunnane and Oliver Stillman in Sydney.

Ms Hedger brings more than 20 years’ experience in property marketing to Knight Frank, moving to the global firm from her previous role at Colliers, where she was Associate Director of Residential on the Gold Coast.

Prior to that, she held national property marketing roles at Clarence Property and Heritage Pacific and has undertaken vast advisory consultancy roles for developments throughout Australia.

Knight Frank Head of Residential Erin van Tuil said she was excited for Alison to join Knight Frank’s residential team, which was continuing to expand.

“Alison is a highly respected residential project marketing specialist with extensive experience in managing the sales and marketing of diverse property assets in Queensland and Northern New South Wales,” she said.

“Alison has held national leadership roles with leading Australian developers and has been responsible for the marketing and sales of prominent apartment developments, as well as mixed-use and masterplanned communities on the Eastern seaboard of Australia.

“Alison will add tremendous value to our residential team through her market knowledge, thoughtful project management and innovative pivot strategies to ensure our team are market leaders in delivering exceptional results to our clients.”

Knight Frank Managing Director Queensland Dominic Long said the appointment of Ms Hedger was a strategic move for Knight Frank as the business increasingly focuses on prestige projects on the Gold Coast.

“Alison’s experience, skillset and excellent relationships with successful developers means that we can truly add value to the process for our clients from conception to delivery,” he said.

“We're excited to continue growing our Residential Project Sales business in the Gold Coast, one of Australia's most active residential markets and poised for exponential growth over the next five years.”

Ms Hedger said she was looking forward to joining the team at Knight Frank.

“This role presented a great opportunity to work with a focused, professional team with an excellent culture and a great track record in prime residential projects nationally and internationally,” she said.

“I am looking forward to further enhancing Knight Frank’s service to clients, building on recent successes across residential and contributing to the Gold Coast’s prime property landscape.”