The coronavirus pandemic prompted 32-year-old Aaron Worrad to think about the real estate industry and where it is heading. A new way of doing business is emerging and he wanted to be part of the wave of change.

“Last year was one of the biggest years for sales that I’ve ever had, and I hardly went into the office. I spent 10 months working from home.”

That revelation has seen Aaron leave a traditional franchise agency and launch Worrad Property on the Gold Coast. The industry has evolved in a way that meets his desire to produce optimal results for his clients.

“The ironic part is that real estate had to catch up with other industries already utilizing the technological advantages UrbanX offers. That’s why I knew this platform would be the right fit for me.”

Aaron said he looks forward to being part of a new era in real estate, utilising the UrbanX model while fully embracing the support on offer.

“My market is high-rise and beach-side apartments along the coast. A lot of my clients and buyers are interstate or international and because of this, most of my meetings and inspections are online, video link or over the phone. I don’t need to be working in a big office or for a big company to do that.”

Tamworth-born Aaron moved to the region in 2009 to complete his degree at Griffith University. After some traveling, he settled back on the coast and took on a position at a major franchise in Surfers Paradise.

“I have some family working in real estate and they encouraged me to have a go, so I took up an opportunity with a large group and started my career.”

Aaron said he loved the work, and his core market of high-rise units is the epitome of glamour-strip property.

“Working for my old company was great training and it was great working there, but some things didn’t seem right. I just think the future of agencies is no longer in the big franchise model. Ultimately, I wanted to do something for myself, and I was feeling a bit limited where I was.

“One thing I really love about real estate is that your income is determined by how hard you work, and I love putting deals together and interacting with clients.”

The option to boost his own brand and retain more commission were big factors driving his move to a more independent model.

Aaron emphasized that the marketing and administrative support are far more appetising with his new setup through UrbanX. In addition to sales, integrating property management and other revenue streams are also important to him, which is even more achievable with his new business.

“I can see the industry continuing to evolve toward what UrbanX embodies.

“Once you’re an established agent, UrbanX is a platform that works really well, as long as you have that drive and determination to work for yourself.

“Service is everything in this industry, and the way UrbanX caters to their agents is really appealing. Their communication has been exceptional too. Having assistance from the foundation and up is enormously helpful.”

Aaron believes any agent with a track record of success should check out the platform. And despite UrbanX agents being independent businesses on the platform, there’s still a strong sense of community and familiarity within the group.

“UrbanX is in the right space and time to capture this change in the industry.”

For more information, please visit www.urbanx.io

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