Alison Euler’s previous work in local political offices and global executive companies honed her natural abilities in organisation, detail-orientation and client-centric focus – essential skills for her move to real estate sales 12 years ago.

But this month has delivered another personal and professional highlight. It marks the launch of her new venture, Alison Euler Properties in Brisbane’s inner-north suburbs.

The decision to enter the world of real estate after being in such high-pressure roles proved a natural fit for Alison.

Alison said moving agencies was about being challenged and always evolving as a professional.

“I was looking for new growth.”

But she eventually found there was room to vastly improve the service she could present, and it was time for the next level in delivering a premium result for the local area.

“I’ve always wanted to offer the highest possible service and when you’re in a franchise at my level you can feel somewhat restricted. 

“There is much more to delivering great outcomes than pushing a big brand.”

Alison said she’d had dreams of starting her own brand before, but the logistics put her off.

“There’s just so much to consider starting a business, and doing things on your own is daunting.”

Fortunately, she’d been following the UrbanX story and knew their platform of back-end administration and marketing support would help her open the doors on Alison Euler Properties.

“That’s what I liked about what Dan offered (Dan Argent, UrbanX CEO).  It took everything that made it seem impossible and made it all possible.

“Talking with Dan filled me with a lot of confidence. He was inspiring, to be honest. I think what he's come up with is an incredible business model.”

Now, with her own show underway, it’s an exciting time for Alison.

She said her core fundamentals of treating others with decency and respect are foundational to the new venture.

“I’m a person of integrity – I’m a woman of my word.

“I want to give sellers a real personal approach, not just listing a home and throwing it onto some new associate and never seeing the seller again. I like overseeing every marketing campaign. I want to go above and beyond in providing an exceptional service.

“I also want the selling process to be a really positive journey for my clients.

“This is also how you build networks and relationships in the industry – by providing great service. And that brings more referrals, listings and past clients back to you.”

Alison is excited about the next six months where she’ll get to establish and grow her brand. It’ll be a chance to put runs on the board and build momentum – a launchpad for future growth.

And a huge part of her success story will be fuelled by UrbanX.

Alison said, particularly for established agents with great profiles, UrbanX is the opportunity to further raise a profile and build a trusted local brand of your own.

“Top end agents are pretty much running their own business already, so it makes perfect sense.

“I found the UrbanX experience to be nothing but positive – they’ve been fantastic.”

For more information, please visit www.urbanx.io

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