LJ Hooker Solutions in Nerang has reaped in the rewards since implementing digital platform, Real Estate Sales Online (RESO).
LJ Hooker Solutions’ Office Manager, Emily-Jane Megraw said their office had a sharp increase of buyer activity and subsequently offers so it became obvious that they required a customer centric platform to manage this part of the transaction.
“RESO allows us the ability to keep purchasers in the loop with a transparent management platform.
“The platform has proven to be a very useful tool with buyers, but also assists with the vendor management during the sale process.
“Due to the transparent nature of RESO, we have found both purchasers and vendors have been well informed and given every opportunity to get the result they are after.
“There are other benefits such as using less paper and it’s more professional, user-friendly and more conducive to effective time management for sales specialists,” she said.
Ms Megraw said they are getting less complaints from buyers missing out on multiple offers because they are given every opportunity to secure the property at their best price.
“Agents love the time saving and having all their active buyers in one easy to use platform. For our buyers they continually provide the same feedback that they feel that they have a transparent overview,” she said.
Ms Megraw said the LJ Hooker sales team use the reporting in their listing presentations to showcase how RESO can assist them with negotiating the best possible price and conditions for their sale.
“The reports can also be useful when our sales team are at property valuations. As we know the market is moving extremely fast and some sales that may assist getting a valuation over the line haven’t flown through to public record as of yet.
“As with any property technology platform you can’t just roll it out without setting guidelines, procedures, parameters and terms of use within your agency and team. I would recommend that any agency using RESO set this from commencement and include script and dialogue training to get the most out of the platform,” Ms Megraw said.
The aim of RESO is to give the buyers confidence in making offers whilst providing a more transparent process, ensuring every buyer feels they have had every opportunity to secure the property they are interested in buying.
RESO also offers a safe, online environment that offers a 24-hour portal for all potential buyers to view and download all property documents and information.
It includes a simple and seamless method of selling and buying a property with an immediate SMS/email notification to buyers following agent communication.
RESO CEO Kate Chalk said, "We’ve been so pleased to see a 150% increase in buyers being invited into the platform over the last three months, as more and more Agents adopt RESO."
"With over 2000 properties loaded onto the platform, we’ve now gone live in NSW and Victoria due to Agent demand . Its been very pleasing to see 20 agents registered on RESO in NSW in 2 weeks," said Ms Chalk.
To learn more about RESO or to find a registered agent in your area, visit www.reso.com.au
This is a sponsored article.
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