Since June 2020 Ben Flannagan of McGrath Estate Agents has seen instant results selling properties through the online sales platform Openn Negotiation.

His most recent sale was 30 Station Road, Montmorency, Victoria which achieved a sale price of $761,000.

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30 Station Road, Montmorency, Victoria sold last week for $761,000 on the Openn Negotiation online auction platform. Photo: McGrath

"It was on the market for 10 days and had 6 active bidders before selling late last week," said Mr Flannagan.

"I was prompted by one of our agents as he was having success with the Openn Negotiation platform," said Mr Flannagan.

"I liked what I heard and saw and looked into what it was about.

"I saw results straight away."

Previous to the Montmorency sale, Mr Flannagan has had success with 5 other properties, including 5 Ely Street, Eltham which saw a resulting price $115,000 above reserve.

Other properties Mr Flannagan has sold include:

• 7 Brooke Court, Eltham
• 37 Aspiration Rise, Diamond Creek
• 79A Orchard Avenue, Eltham North
• 36 Gregg Street, Diamond Creek

"My personal experience in dealing with the people at Openn has been a pleasant one and I am hoping that continues," said Mr Flannagan.

"It has been good for those special properties that were a challenge to sell," said Mr Flannagan.

"What I like about using the Openn platform is the complete transparency."

Mr Flannagan's father Brent has also had success with Openn, most recently selling 438 Reynolds Road, Research, Victoria for $1,766,000.

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438 Reynolds Road, Research, Victoria for $1,766,000 on the Openn Negotiation online auction platform through Brent Flannagan. Photo: McGrath

About Openn Negotiation

Openn Negotiation is a sales process and digital platform that allows qualified buyers to bid on properties for sale with complete transparency.

The process essentially combines the flexibility of private treaty, the transparency of auction and the latest technology to form a new highly effective ‘third’ sales method.

From the time the property is launched, buyers can become qualified bidders by signing contracts upfront and then having their bid made live.

As more buyers join, the leading bid increases and becomes the new advertised price for the property, which can be revealed on platforms like realestate.com.au and Domain.

There is a final bidding stage, usually four weeks after the property is launched. This is where qualified buyers compete under a two-minute countdown clock, which resets every time a bid is made.

Once all bids are made and the bidding clock runs out, the property is either sold if it met reserve, or is passed in and open to further negotiation in the traditional way.

This is a sponsored feature article.

Visit Openn Negotiation here.

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