It was better than a hat-trick as Michael Keil of The Agency sold not three, but four properties averaged over less than a month.

One of Western Australia’s top performing agents, Mr Keil used digital sales platform Openn Negotiation to achieve outstanding results for his clients, in far less time.

The flexibiliy of Openn Negotiation was a definite attraction for Mr Keil as it allows pre-contracted buyers to participate in the online sales process from anywhere, which he said gives agents more flexibility when closing deals.

“Selling properties mid-week is fantastic," said Mr Keil.

"Normally with auctions you have to do them on a Saturday or Sunday."

Mr Keil sold the properties ranging from $370k - $595k.

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“With Openn, we sold four properties on a Monday and Tuesday, it was the easiest auction event I’ve ever conducted," said Mr Keil.

Placed in the top 1 per cent of WA real estate agents for turnover of sales, Mr Keil believes the transparent purchasing platform will take his business to a whole new level.

“I’m always looking for ways to work smarter and I’m convinced that this is the way of the future,” said Mr Keil.

With the four properties taking an average of just 27 days to sell, Mr Keil plans to use the system to halve his days on market.

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“I’m currently sitting at 61 average days on market," said Mr Keil.

"So if I can bring that down to 30 days using this system, then I’m going to kill it.

"I can double my turn-over with less work.

“I do not want to take 60-90 days to sell a listing anymore, I’m over it."

During the COVID-19 period, Mr Keil found buyers were putting in consistently low offers which impacted his energy and enthusiasm for real estate.

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“It was getting to a point where I was thinking: ‘I don’t even want to show this buyer through because I know he’s going to make me an offer 30-40k under what the owner will accept. I’m just wasting my time’,” said Mr Keil.

“That’s not a good headspace to be in to sell real estate.”

The experience led him to begin using Openn Negotiation which allows agents to reveal the leading bid from as early as day one of the campaign.

This is possible because all buyers are fully qualified after signing a contract up-front.

“Using Openn Negotiation, I could create competition and urgency by taking a lower offer and turning it into a live ‘bid’ on the platform,” said Mr Keil.

“It allows you to actually test that price in the market and see if any buyers will beat it.”

With several successful sales now under his belt, Mr Keil says there’s no turning back.

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“With this system, I can easily see myself selling two properties per week for 40 weeks of the year — taking holidays and a Christmas break — with my eyes closed," said Mr Keil.

"I absolutely love it. I've got my enthusiasm back for real estate."

Mr Keil says his vendors are quickly seeing the benefits of the online system as well.

"There’s a little bit of resistance early because it’s new but once they’ve experienced it, they say they will never sell their house another way," said Mr Keil.

For agents not using the system yet, Mr Keil’s advice is simple: give it a go.

“Seriously, if you’ve got an offer on a property that is $30k apart from where the owner is and it’s not going anywhere — switch it over to Openn Negotiation and get it sold,” said Mr Keil.

Visit Openn Negotiation here

This is a sponsored article.

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