Need Property, founded by respected local Townsville agent Luke Need, has officially entered the market with streamlined, premium service and client support. With distinctive skills in niche marketing and sales techniques, Luke is a highly regarded agent for both buyers and sellers of character homes in Townsville’s city fringe and UrbanX was the perfect partner to support his business. 

When asked about his decision to build an agency with his name on it, Luke explains it was "The desire to bring a fresh and exciting brand to a stale market...Bringing big city ideas with down-to-earth local knowledge and experience in a premium and polished way". 

However, as many agents do it took him over a year to act on his desire, something Luke now regrets. According to Luke, partnering with UrbanX has been "Amazing...Honestly I wish I had done it 12 months ago… The moment I entered the office and saw how tightly the ship was run I knew it was the place for me".

Luke’s vision was to bring a premium modern-day brand to the market and that’s exactly what he has done. With the help of the UrbanX brand team, Luke's brief was fully encompassed in his new branding, which he describes as "monochromatic, solid, bold, and a little masculine". 

Much like other agents who have made the decision to be their own boss and break free from franchise restrictions, Luke is most excited to, "Build something from scratch that could one day be a legacy for my baby girl, Lucy".

He also comments that he looks forward to, "Helping others to succeed in my image… I love the thought of helping people move onto the next adventure in their lives. I see real estate as people first, the property is a bi-product of the people that make it a home.”

So, what's Luke's advice to other agents looking to step out from behind someone else's shadow? "Make sure you know who you are as an agent as not all great agents make good business owners. Have honest conversations with yourself and those that you trust, that's what I did". 

UrbanX is excited to have Luke join our community of 160+ elite agents, and support Need Property's mission to bring "big city ideas" to the "stale" Townsville market. We look forward to seeing his clients who need more, get more.