Leading real estate agent Peter Hutton was inspired to write 'The Love Price' when friends began asking him the secret to selling property for a top price.
The idea to write a book first came to Peter Hutton when friends began asking him how they could achieve a top price when selling their home.
"I thought a book would be best way to step it out for them," Hutton told SCHWARTZWILLIAMS.
Hutton lays out a five-point plan to help readers get a premium price for their home; Hutton calls that stretch target the 'The Love Price'.
"I lay out exactly what they need to do to trigger an emotional, 'hot-button' response in their buyers," explained Hutton.
"It's all about how to fan the flames of desire, so they can minimise time on market and maximise the sold price of their home."
Some of the advice in the book includes
Hutton also provides advice about choosing an agent in the book.
"I wanted to arm my readers with questions they can ask an agent before listing with them, to help uncover the agent best suited to getting 'The Love Price' for their home," he said.
Hutton has worked in real estate for more than 20 years and has more than 1,000 sales under his belt. He works mainly selling high-end properties in Brisban'es inner-city suburbs.
Hutton told SCHWARTZWILLIAMS there are two different markets in Brisbane at the moment.
"Generally speaking Brisbane's enjoying sustainable growth conditions with property values increasing 3.7% over the past twelve months," he said.
"However, there's definitely a two-tiered market happening in Brisbane right now: the house market and the new apartment market. House prices are up 4%, while apartments are barely steady at 0.2%.
"Seems like everywhere you look in Brisbane, there's new apartments under-construction or selling off-the-plan. So it's no wonder the apartment market has a feeling of being in oversupply."
However, Hutton said oversupply is really only affecting the investor market, and that sector is now being held back by tighter lending constraints and weaker demand from interstate and overseas.
"Oversupply concerns are largely to do with investment units," he said.
"Bank investor lending and construction finance has significantly tightened which has impacted on development approvals, especially developments catering for investment units," he said, adding, "there's been a drop off from overseas and interstate investors.
Together, these factors have caused development approvals to slow dramatically.
In the March quarter of 2017, 1,500 apartments were approved - a significant decline from the 5,000 apartments approved for the same period last year, said Hutton.
"That's a good thing for the market and I believe it will help to balance supply and demand over the coming 18 months."
Hutton said the top end of the market remains strong.
"The high-end of the market is buoyant in both house and apartment sales," he said.
"There have been a considerable number of sales this year in the $2,000,000 plus price range. And there are no signs that this part of the market is slowing."
Hutton is optimistic about the Brisbane property market's longer term outlook.
"Queensland is the third-largest contributor to the national population and job growth, 19% and 11% respectively," he said.
Interstate migration to Queensland is accelerating, said Hutton.
Hutton said Brisbane's affordability relative to the other major east coast cities will also underpin its popularity.
"Considering Brisbane's median dwelling price of $480,000 is way under Sydney, $805,000, and Melbourne, $605,000 (source: Corelogic Feb 2017)... the Brisbane market will continue to enjoy price growth, be it modest compared to the southern states."
Click here to order the book on Amazon.
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