The third and final article in 'The 2017 real estate social-media primer' series by Lee Wade, head of digital CoreLogic, looks at how data can help generate great social media.
When Australian buyers are purchasing property they mostly stand alone in the market. There are few buyers agents, so we usually end up representing ourselves in real estate transaction.
It is the 'buyer’s self-representation' in the transaction that sits at the very heart of our national obsession for real estate prices. It’s in all our interests to keep a watching eye on local real estate prices so we know when it’s best to sell or buy.
The danger comes in the form of information overload. There is so much rich real estate content available out there in the wilderness that for most buyers it becomes white noise.
Local market property statistics can be an incredibly fruitful resource for your social media content strategy. The key to success comes when you add your professional interpretation into the mix. You need to act as the filter with a well measured and easily understood opinion in amongst the real estate statistics white noise. Overlaying your local market knowledge and explaining what the statistics actually mean for your social media audience is your opportunity to demonstrate your professional expertise and local market knowledge.
The key to providing the insights, context and meaning is you! Interpreting local property market statistics for your social media followers is genuinely riveting content that cements your place as the local, trusted property market expert. It is a demonstrable differentiator that sets you apart from the other agents competing for listings and sales in your local area.
Be an agent known for your area of expertise... and spruik about it on social media.
Whatever it is that you gravitate to in your day to day is likely something you’re both good at and proud of. So why not make that your expertise on social media?
I think it’s worth reminding yourself that in the eyes of your social media followers you can be either a real estate generalist or you can be known for a specific expertise in your local market.
Whatever it is that you’re good at, may I humbly suggest you label yourself with your expertise and add it as your social media by-line. It won’t define you nor limit you. But it might benefit you to be known as a specialist agent. You can say, spruik, sell whatever types of properties you like. But I bet there’s also a unique competency there that you really enjoy that you always gravitate to?
What I am really suggesting here is that as you formulate your social media content strategy for 2017 remind yourself to be you! Be authentic!
Above all, do what you enjoy and may I wish you the best of luck building your audience of loyal social media followers in 2017.
This article was written by Lee Wade, head of digital CoreLogic.
Part one of the series: Taking the social-media content strategy leap
Part two of the series: Don't forget it's a social thing
See also: