JLL has announced the appointment of Harri Williams-Jones as Senior Director in its recently established Residential Project Sales and Marketing team in Australia.  

This key appointment comes as part of JLL's expansion into the Australian residential project marketing space, first announced in late 2024. The new division responds to the evolving luxury residential market in Australia, particularly in major urban centres like Sydney.  

Freya Watson, Head of Residential Project Sales in Australia, said: "Partnering with JLL means leveraging our global network and decades of expertise to showcase Australia's best developments worldwide.”  

“Since joining our team earlier this year, Harri has quickly secured new business relationships in Sydney. His extensive expertise in one of the world's most competitive markets strengthens JLL’s position even further to make significant strides in the dynamic Australian market," Ms Watson added. 

Mr Williams-Jones brings extensive experience in architecture and high-end real estate. As a former director of prestige project marketing & sales at Savills, he managed projects exceeding $20 billion in Gross Realisation Value (GRV) across domestic and international markets, specialising in luxury properties over $60,000 per square meter.  

His expertise in London's prime developments, particularly in branded residences will be crucial as JLL expands into this growing segment of Australia's luxury residential market.  

Commenting on his appointment, Mr Williams-Jones said, "I'm thrilled to join JLL at this exciting time as we expand our residential project marketing capabilities in Australia. I look forward to helping our clients optimise value through design and bringing a fresh perspective to the high-end residential market. It’s clear that the true potential for branded residential projects in Australia remains undercapitalised, and we are in prime position to leverage our industry experience to drive the sector forward." 

JLL's decision to re-focus on an Australian domestic presence in residential projects aligns with its global strategy and further strengthens its existing global residential platform. The Australian team is integrated with the Singapore-based Australia Desk, which has been specifically focused on marketing Australian residential projects internationally. 

Ms Watson continued, "Our committed approach to every project is a point of pride for us. We channel our energy into ensuring the successful completion of every project we undertake. With Harri joining our team, we're now even better positioned to align our interests with those of our developer partners. This alignment, embedded in shared passion, commitment to quality, and common values, is crucial in crafting a successful project narrative."

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