Professionals Group Australia has announced the appointment of experienced business leader Sean Hanneberry as its new Chief Executive Officer.

Mr Hanneberry, who has an extensive 25-year background in business leadership, strategy and marketing in Australia and the United Kingdom, will lead a major transformation of the national real estate network of 150 offices.

Chairman of the Professionals Board, Ben Stevens, today welcomed the appointment, saying it signalled a bold, new direction with a focus on innovation, excellence and growth.

“Sean has built a career working with some of Australia’s most recognised brands and understands the evolving landscape of real estate,’’ Mr Stevens said.

“His extensive expertise in business growth, combined with his passion for innovation, makes him the ideal leader to drive our network forward to an exciting new chapter.

"Professionals’ strength as a members network has always been our people-first approach. With Sean at the helm, we have a leader who is committed to empowering our office principals, elevating our brand, and unlocking opportunities for growth.’’

Mr Hanneberry, 51, has held executive leadership roles including Managing Director of global consultancy Sapient Nitro and Strategy Director of Clemenger BBDO.

He said he was excited by the organisation’s untapped potential. “My goal is to build a future where Professionals is not just competing in the market, but defining it,’’ Mr Hanneberry said.

“The real estate industry is undergoing significant change with customer expectations, technology, and marketing strategies evolving rapidly. The brands that succeed will only be those that connect, engage and create real value for their clients.

“We will empower our members with the tools, training and support they need to excel in an increasingly competitive landscape.’’

Mr Hanneberry paid tribute to Professionals’ long and proud history, established in 1976 by a small group of independent agents seeking a better way to work together as a membership network.

"Professionals has a rich almost 50-year history, built on integrity, service, and community. We have a strong foundation for a strong future,” he said.

“The power of Professionals lies in its people, our business owners and their teams, who bring the brand to life every day. My role is to help them unlock new opportunities, elevate their businesses, and ensure that Professionals is the brand of choice for real estate professionals who want to grow, lead, and make an impact.’’

Mr Hanneberry replaces former CEO Katherine Gonzalez-Cork, who stepped down in late 2024.

“The Professionals Board acknowledges the exceptional contribution of Ms Gonzalez-Cork, who successfully led an expansion of the network and our focus on people, and we wish her well in her new endeavours,’’ Mr Stevens said.

Professionals CEO Sean Hanneberry