Kathy Wise has always been driven by a desire to make a real difference in people's lives. With a career spanning two decades in the real estate industry, Kathy has built a strong foundation on  her love for property, sales, and helping others.

Now, with the launch of Sun & Sage Real Estate,  Kathy is bringing a fresh approach to the Sunshine Coast’s property market, with a focus on  delivering exceptional service and meaningful results for both vendors and buyers. 

Kathy’s journey into real estate began in 2004, when she found herself assisting a friend in the  business. That experience sparked her passion for property and led her to pursue a real estate  licence. “I became a real estate agent because it provided an opportunity to make a real  difference in people’s lives while combining my love for helping others, property, and sales,”  Kathy explains. “Every experience is unique, and real estate can be transformational. Watching  people build their dream life is incredibly rewarding.” 

Before launching her real estate career, Kathy worked as a counsellor and gained valuable  experience as a buyers advocate and property developer. Throughout her career, she balanced  work with raising three children, and this experience has influenced her approach to real estate. 

“I love the thrill of closing a deal, exceeding vendors' goals, and enhancing the buyer’s purchase  experience…Helping people achieve their dreams is incredibly satisfying”, Kathy Shared.  

While Kathy’s passion for real estate was clear, the decision to branch out and establish her  own agency came from her desire for greater freedom and a vision to create a brand that  resonates with the local market. After a reflective holiday in Greece, Kathy knew it was the right  time to move forward.

“The decision to create Sun & Sage came from a desire for greater  freedom and a vision to cultivate a brand that resonates with clients looking to purchase in  Noosa & Eastern Beaches,” Kathy shares. “It was the right time, especially after contemplating  what I wanted to offer and how I could make the experience of selling real estate more  exceptional for vendors.” 

The move wasn’t without its challenges, however. Kathy admits she was frustrated by the  culture of the real estate industry, which sometimes made it difficult for her to offer the level of  service she was passionate about. “I’ve experienced frustrations with the culture of the industry  at times, and not being able to be myself in terms of offering a service that was all about  service,” Kathy reflects. 

After speaking with UrbanX, Kathy recognised that it was the right partnership for her business.  “When I spoke with UrbanX, I recognised them as the entrepreneurs of real estate. This  partnership allows me to break the mould and cater to the unique market of the Sunshine Coast  while receiving the support I need,” she says.

Since joining forces with UrbanX, Kathy has been able to launch Sun & Sage Real Estate with the resources and backing she needed to bring her  vision to life. “UrbanX has been professional and incredibly helpful, managing everything from  branding to contracts seamlessly,” Kathy says. “The partnership has provided the support  necessary to launch and grow my business while staying true to my vision.” 

Kathy’s new branding for Sun & Sage Real Estate perfectly reflects her approach. The name,  which combines the warmth of the sun with the wisdom of sage, embodies the natural beauty of  Noosa and the Eastern Beaches, as well as Kathy’s own values.

“The sun symbolises warmth,  embodying the Sunny Noosa and Eastern Beaches. I chose a soft, modern colour palette for my  branding to match my approachable nature—no harsh elements, just calm, natural and  inviting,” Kathy explains. 

Looking ahead, Kathy is excited about the opportunity to help her clients achieve their property  goals while offering a personalised experience. “I want to offer a perspective and real estate  experience that focuses on creating dream lives for clients,” she says. 

For agents considering starting their own business, Kathy offers this advice: “Focus on standing  out rather than following the crowd. Real estate is about uniqueness—not just in listings but  also in how you approach your work. If you have a vision and a passion for helping others, take  that leap. Surround yourself with supportive partners like UrbanX to guide you on your journey.” 

With the backing of UrbanX and a clear vision for the future, Kathy Wise is ready to make her  mark on the Sunshine Coast market, providing a fresh and exciting real estate experience for  clients across the region. 

UrbanX is where the best go next. So, if you’re ready to make the best move of your career, talk to us today.

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