Shoreline Property, formerly known as Raine & Horne Manly, is thrilled to announce its official launch as an independent real estate agency. Led by seasoned professionals Toby Hutton and Marlena Sait, this rebrand signifies the start of an exciting new chapter, bolstered by the acquisition of the rent roll from First National Manly.

With a strengthened portfolio, refreshed brand and support of UrbanX, Shoreline Property is committed to delivering an elevated level of personalised, client-focused service to the Manly community.

Marlena and Toby, who together boast over 40 years of combined experience in the real estate industry, have taken this bold step after operating under the franchise model for 17 years.

The decision to rebrand and launch Shoreline Property stems from their desire to innovate and provide a more tailored experience for their clients.

“Helping people sell or lease their greatest financial asset is both thrilling and immensely satisfying,” says Marlena. “We thrive on thinking outside the box to achieve outstanding outcomes, and the fast-paced nature of real estate ensures that every day is different and exciting!”.

The pair’s diverse backgrounds have laid a strong foundation for their success. Marlena entered the real estate industry in 1999 after a career in corporate leasing, while Toby transitioned from a trade background into real estate in 2001.

Their combined expertise has made them a powerhouse team, dedicated to exceeding client expectations and breaking the stereotypes often associated with real estate agents.

“Our passion lies in helping clients achieve their goals and fostering long-standing relationships”, Toby explains. “For us, it’s about more than just transactions; it’s about making a positive impact in our clients’ lives and delivering exceptional service every step of the way”.

The launch of Shoreline Property marks a significant departure from the constraints of the franchise model that previously limited their ability to innovate. “The biggest frustrations we faced prior to branching out were the limitations and restrictions imposed by the franchise model,” says Marlena.

“These constraints often stifled our ability to innovate and provide personalised service tailored to our client’s unique needs”

The team continued, “We felt restricted by the rigid guidelines and uniform procedures that didn’t always align with our vision for exceptional client care. Additionally, the lack of flexibility in marketing and branding strategies hindered our ability to stand out in a competitive market.

"These frustrations ultimately drove us to establish our own business, where we could operate with greater freedom and fully realise our potential”.

This new chapter also includes a strategic partnership with UrbanX, a move designed to optimise operations and free up time for Marlena and Toby to focus on delivering exceptional outcomes for their clients.

“We chose to partner with UrbanX to free up our time and resources, enabling us to focus more intensely on delivering exceptional outcomes for our clients,” Toby explains. “This partnership allows us to streamline our operations and leverage UrbanX’s expertise, so we can dedicate our energy to what truly matters: providing personalised, high-quality service and achieving outstanding results”.

Looking to the future, Marlena and Toby are most excited about watching their brand and team grow and evolve into market leaders in client satisfaction. “Seeing our vision come to life, as we continue to set new standards for excellence and foster lasting relationships, is incredibly motivating,” says Marlena.

As Shoreline Property embarks on this new journey, Marlena and Toby offer sage advice to other agents considering building their own business, “Ensure you have a solid foundation before diving in.

"Assemble a team of individuals who share your vision and focus, and establish a committed client pipeline. Building a successful business takes dedication, strategy, and a clear commitment to delivering exceptional results.”

With their client-focused approach, innovative mindset, and strong commitment to the Manly community, Shoreline Property is set to become a leading force in the real estate industry.

Ready to build your own brand? Talk to us today about why UrbanX is where the best go next. 

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