Arkell and Co, founded by co-directors Craig Arkell and Sonia Radich, represents the culmination of years of experience and a deep-seated passion for real estate. Craig and Sonia’s journey into the industry was driven by a love of property and a desire to help people, a motivation that continues to fuel their work today.

Craig's background as a builder and cabinet maker and Sonia’s experience in building design, interior design and marketing, combined with their shared experience as business owners provided a strong foundation for their transition into real estate in 2012. 

Reflecting on their journey, Craig says, "We both come from families who were in real estate and had their own businesses, so it felt like a natural progression for us."

Their passion for real estate is evident in what they love most about being agents.

For Craig, it’s the joy of meeting all types of people and negotiating successful outcomes for all parties involved. Sonia, on the other hand, finds fulfilment in helping people and achieving their goals. "It's incredibly rewarding to be part of such a significant moment in someone's life," Sonia shares.

However, the path to success hasn't been without its challenges. The highs and lows of the industry can be tough, and the decision to branch out on their own brought its own set of fears and uncertainties. "The unknown was daunting," admits Craig, "and yes, there have been some very tough times both mentally and financially." But their determination and resilience have seen them through.

Their decision to establish Arkell and Co and run their own franchise business since 2014 was fueled by a desire for greater autonomy and to push the boundaries of traditional real estate marketing. "We like to think outside the square, and our new marketing is nothing like anyone else in our area. We also like to be noticed," says Sonia.

The transition to partnering with UrbanX has been a significant step in their journey. "The support and efficiency are next level," Craig notes. "It's been superb and refreshing to have such a strong backing." This partnership has allowed them to focus on what they do best while enjoying the benefits of cutting-edge tools and support.

Looking to the future, Craig and Sonia are excited about growing their business and continuing to innovate within the industry. Their advice to other agents thinking about building their own business is straightforward: "Don't let anyone tell you that you can't. Work hard, be empathetic, and listen."

Arkell and Co stand out in the real estate market not just because of their innovative approach to marketing but also due to their commitment to their clients. Their unique branding captures this dedication and their desire to be noticed.

As Craig and Sonia continue to push the boundaries of real estate, they remain grounded in their core values of hard work, empathy, and a genuine love for helping people navigate their property journeys.

Are you ready to start your journey? Talk to us today about why UrbanX is where the best go next. 

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