First National Real Estate Casino co-principals, Mark Formiggan and Kel Gunther plan to deliver new marketing technologies that will ‘shake up the real estate playbook locally’.

First National Real Estate says it is about to shake-up the Northern Rivers township of Casino with a new real estate playbook. Following the retirement of a long-standing former First National principal, Ian Savins, the township’s dominant franchise real estate agency has seized the opportunity to ‘unfranchise’ itself and launch First National Real Estate Casino.

With nearly 50 years of experience between them, First National Real Estate Casino co-principals, Mark Formiggan and Kel Gunther are looking forward to carrying the First National brand to new heights, after a more than 30-year presence in Casino. They plan to deliver new marketing technologies that will ‘shake up the real estate playbook locally’.

‘First National Real Estate is a household name in the Northern Rivers and I have always been impressed by the way its members work together in the best interests of their clientele,’ said Mr Formaggin.

‘It’s also increasingly clear that First National’s not-for-profit administration has enabled it to develop the industry’s leading edge in data-driven marketing. This means my team will gain exclusive access to systems that deliver faster results for customers, better property management for landlords, and a broad spectrum of marketing initiatives that are easily accessed at lower costs. I intend to pass these benefits and savings on to my customers.’

First National Casino says introducing marketing, communications and property maintenance methodologies not seen before in Casino will stimulate competition and create more choice for residents.

‘The traditional real estate playbook has changed. Demographics have shifted and we want to offer homeowners and landlords new ways of reaching buyers and tenants with active intent, reducing costs for our clients, delivering more exposure, and being more client-centric in the process’ said Mr Formaggin.

First National Real Estate has more than 350 offices throughout Australia, New Zealand, Vanuatu, and New Caledonia. In the Northern Rivers district of New South Wales, there are offices in Casino, Lismore, Tweed Heads, Banora Point, Pottsville, Murwillumbah, Iluka Woombah, Yamba, Evans Head, Byron Bay, Ballina and Coffs Harbour.