Following a rigorous 12-month tender process, Jellis Craig selected CoreLogic as their preferred partner for the project, leveraging CoreLogic’s advanced platform and automated advertising solutions to create a highly tailored product that sets a new benchmark in real estate marketing.

Jellis Craig has a successful history of partnering with CoreLogic on digital initiatives, having successfully ran the preceding digital solution, Digital Impact, which achieved strong results. Recognising the increasing competitiveness of social media advertising, Jellis Craig sought to evolve the existing offering to provide even greater value for agents and vendors.

“We’ve seen tremendous value from CoreLogic’s digital advertising capabilities in driving buyers and vendors to our website,” said Nichola Emmins, Head of Marketing, Jellis Craig Corporate.

“Publishing our own content using Jellis Craig Reach and driving consumers back to the Jellis Craig ecosystem delivers so much more value to our vendors, our agents and our business.”

“CoreLogic has been a long-standing partner, and Jellis Craig Reach is a fantastic, tailored product offering that we have customised together. We are excited about the renewed potential it brings to our offices, the value it will generate for our clients, and our continued strategic relationship with CoreLogic.”

Josh Symons, Head of Real Estate Solutions at CoreLogic Australia, said Jellis Craig Reach gives agents a powerful, exclusive tool to enhance their marketing efforts, deliver superior results for vendors, and maintain a competitive edge in winning new listings.

“We are delighted to extend our relationship with Jellis Craig,” he said. “Through this partnership, we’re enabling their team to drive buyers and sellers to their digital assets, enhance first-party data, and unlock new growth opportunities.” 

Jellis Craig Reach has been designed to outperform traditional property portals with highly targeted, data-driven campaigns. Leveraging Jellis Craig’s open and connected database, the platform provides unparalleled audience segmentation and precision no other agency can replicate.

Unlike generic social media advertising, Jellis Craig Reach prioritises engagement over impressions, focusing on finding potential buyers that drive genuine enquiries. This shift ensures every advertising dollar is optimised, delivering measurable results for vendors and in turn aiming to drive more listings for agents.

Key benefits of Jellis Craig Reach:

• Exclusive to Jellis Craig, offering a competitive edge with targeted digital marketing unavailable to competitors through the open and connected database.
• Advanced audience targeting, leveraging data insights to reach active buyers, past enquirers, and untapped passive buyers.
• Maximised buyer engagement, driving more inquiries, property views, and vendor leads while keeping buyers within the Jellis Craig ecosystem.
• Seamless automation, reducing manual effort for agents while optimising campaign performance.
• Data-driven performance insights, with detailed reporting to demonstrate campaign effectiveness and return on investment.

Related Reading:

What you might not know about CoreLogic (but should) | The Real Estate Conversation

CoreLogic appoints Josh Symons as new Head of Real Estate Solutions | The Real Estate Conversation