CEO of Residential, Ray White Surfers Paradise, Charles Higgins, told The Real Estate Conversation, there was a total of 94 total properties registered for The Event across the two days, 302 registered bidders, 55% of bidders were local and 45% of bidders were from interstate.
CEO of Residential, Ray White Surfers Paradise, Charles Higgins, told The Real Estate Conversation, there was a total of 94 total properties registered for The Event across the two days.
Charles continued to say, In the best interest of our clients, we provide an exceptional platform for our sellers to showcase their properties in a well-orchestrated auction event following a precise marketing campaign tailored to find the best buyer in the market at the time. As the skill and professionalism of the modern-day agent grows increasingly stronger, we have a high priority of making sure that our agents are maximising the benefits of aligning with our organisation through events like ours.
Events like ours don’t just happen on a whim he said, we put careful attention not only to capitalise on market share growth but to provide an easy pathway for our agents to process their listings in a practical, organised, and thorough way.
We find structured auction events are a simple and effective solution to help buyers and sellers make important decisions on their real estate ventures with guidance of our agents.
These events provide structure, a timeline, a call to action with unconditional interest, high quality training, and the necessary support for our agents to get the job done. Even underbidders have a variety of other properties to choose from on the day. This means that everyone has an opportunity to achieve a desired outcome.
Our agents want to show sellers, tangible feedback that reflects true market value in the way of unconditional bids on auction day, and or written offers before the day of auction, to allow for pre-auction sales if the offer is good enough, and of course there’s the opportunity to move into post auction negotiations. This gives our sellers 3 distinct opportunities to sell their property, either prior to, on the day, or shortly after.
And while the concept is simple, the training and preparation that goes into the successful outcome of such magnitude stems far further than a quick sales meeting the day prior. This is a specialised arena. We have a dedicated marketing team focusing solely on the promotion of The Event for months on end, with several years of experience behind them. We have a specialised contracts and administration team processing relevant documents, specifically for The Event. Our agents are highly skilled and trained, not only in the auction method, but how to facilitate in room auction campaigns. We also have dedicated auctioneers who understand the in-room auction environment, who are at the top of the game in their craft. In addition, we have a management and leadership team who focus, for a specific period of time, solely on the training and development of the in-room auction event for our agents.
Our company has been hosting these events for 30 years now. This experience is essential for its ongoing success. There are components of our setup that simply cannot be replicated, as they are engrained in our culture. This can make it a challenge for any external competitor to imitate events like ours.
The Event summary: