Deep Blue Company (DBC) launched in 2012, when founder and CEO Christopher Lane created Think Conveyancing. DBC was founded as a direct response to the significant innovation and technology gap he identified in the sale-to-settlement stage of Australian real estate.

His goal was to create meaningful change within the industry and enable a more cohesive, digitally-led experience that would help Australians to buy and sell property with greater efficiency and security.

When Rapid Building Inspections was integrated into DBC in 2017, it was part of a broader strategy to service other aspects of the sale-to-settlement journey. An expansion of the Australian-based team, combined with the addition of a team based in the Philippines, made this growth possible.

In a strategic decision, DBC rebranded its founding conveyancing firm as Conveyancing.com.au. In the years since, that brand has grown to have offices across Australia, offering conveyancing services to thousands of Australian clients.

The recent launch of two further brands has continued to fuel the growth of the DBC Group. Firstly, Offer to Own, the free digital offer management and communication platform for buyers and agents in Queensland and New South Wales. Secondly, Property Helper, an online portal that provides a more streamlined, convenient way to connect buyers and sellers with moving-related service providers, utilities, and retailers.

DBC made the strategic acquisitions of two more conveyancing brands, First Class Legal in 2021 and bytherules in 2022. These additions saw DBC grow to five unique businesses operating under the DBC banner, which are supported by a team of more than 400 people.

For Mr. Lane, the ongoing evolution and success of DBC is confirmation that his vision to fill a space in the market that others had thought was too difficult to tackle was not only important but necessary.

In 2022, the company celebrates 10 years of business growth that Mr. Lane says has been built on a strong foundation of “innovation, ambition, learning, agility, and the tenacity to overcome the inevitable obstacles that so many businesses find challenging and overwhelming”. It is clear that his goal to streamline the processes around property transactions has been well-timed.

The ten-year anniversary is an achievement that Mr. Lane believes has been made possible by team members “who have shown up, adapted, innovated and delivered amazing results designed to make the lives of Australians buying, selling, or transferring property easier”.  

Nurturing and expanding the brands Deep Blue Company operates, from Mr. Lane’s perspective, is an important accomplishment and one that he believes offers benefits to anyone navigating their own sale-to-settlement journey, “whether they are first home buyers or experienced investors”.

“To every member of our Deep Blue Company team, and to everyone who has made one of our brands such an important part of their own property ownership dream – thank you! As we celebrate this milestone, we also look forward to all the possibilities that the next ten years will bring,” says Mr. Lane.

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