RESO is helping agents like Ben Gow stand out from the crowd.
An Offer and Contract management tool focussed on investing in people by empowering innovative and committed agents like Ben Gow to build strong connections and deliver exceptional experiences across the whole sales journey.
With a decade of corporate sales experience under his belt, Ben Gow seized the opportunity of moving into real estate sales firmly committed to transforming the public perception of the ‘typical agent’.
Having bought and sold many properties, Mr Gow believes that while the sales process can be emotional, it doesn’t need to be complex or time consuming and can be a transparent and rewarding experience for everyone.
“Working with Harcourts Sergeant I absolutely love what I do and nothing, besides seeing my wife smiling when I walk through the door, gives me more joy than to have a client thrilled with the result we achieve for them,” Ben says.
“While good old-fashioned face-to-face conversations are essential to building connections and trust, technological advancements like RESO are the key to enabling faster and even more personalised assistance and the best financial result for all my clients.
“To sell a property for a premium price buyers have to be fighting over it, so building a high level of competition into the process is essential and RESO does this so well while also being transparent and time efficient.”
For Mr Gow, building trust across the whole sales process is as important to the client-agent relationship as understanding the urgency of achieving the best financial outcome.
“RESO provides a powerful point of difference as a listing tool because it is factual and visible,” Ben says.
“Vendors can see where the offers start and where they finish after they are ranked, which gives me the ability focus on the people who seriously want to buy the property and are prepared to pay what the market determines it is worth.”
According to Mr Gow, RESO also saves time because everything is available online at a glance.
“Being able to see in real time what documents buyers are looking at and the details they are uploading means I can confidently recommend their offer to my client,” he says.
“And buyers are also appreciative of how transparent the process is. From beginning to end the vendor, buyer and I know the sales process is being openly and respectfully managed because everyone can see their exact position and options as soon as the property is ranked.
“In such a competitive and fast-moving market, I find technology like RESO a more modern and even more personal way of doing business and I know potential vendors are embracing how innovative it is.”
For more information on how RESO can help you build stronger connections and stand out from the crowd www.reso.com.au
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