Real estate, as we know, is a transaction-based industry with people transacting properties for sale or for lease. At least two parties are involved in any sale or letting, and the estate agent is at the centre of the transaction.

As you would expect, the estate agent is focused on obtaining a result for their principal: get properties sold or rented! 

However, there are other opportunities that estate agents either overlook or don’t consider. These opportunities may not only return revenue to agents and their business but also improve overall customer service. Providing first class service is the best opportunity for agents to obtain repeat business from a client and keep their brand in front of clients.  

Other than sales to investors of properties that are already rented, a sale or lease of any property invariably involves one or two households moving. This opens an opportunity to assist people with their move - not only can the estate agent offer to assist with utility connections for their client, but they can also coordinate other home services like gardening, pool cleaning, household cleaning, repairs, and so on. Ideally these services should be performed by suppliers already used by that agency but, more importantly, utilising the agency’s own branded concierge service can stop the client feeling like they have been palmed off to a third party.

These services are commonly offered to incoming tenants, but rarely to other clients of the agency, yet people moving into any new home require these same services. Vendors leaving the home they just sold also require these services, as do tenants moving out. So why don’t estate agents offer these services to all their clients? It may just be habit or not part of a businesses routine processes to offer these services to Vendors and Buyers.

With Movinghub, real estate business owners can build a concierge service for all their clients into their internal processes, not only at the transaction stage but even on an ongoing basis. 

New customers are hard enough to attract in a very competitive industry, so estate agents must look at ways to keep clients engaged and connected throughout the lifetime ownership of their property. Gone are the days of sending them a calendar and Christmas card once a year, agents need to do a lot more to retain client loyalty and repeat business.

Movinghub’s technology also has the capacity to have inbuilt automated workflows do all the communication for them. All the estate agents must do is ‘think outside the square’ and determine how, when, and what they want to communicate to their clients and workflows in the Movinghub platform will do the rest for them. 

It is time for estate agents to put in place new habits and processes to ensure their ongoing sustainability and that of their businesses.

To find out more about Movinghub please contact us or visit our movinghub.io

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