Agents produce exceptional results in lockdown - RESO

Contact

Jul 2, 2021

Agents produce exceptional results in lockdown - RESO

RESO Agents pivoting their sales campaigns in the face of restrictions.

Supplied.

Andrea Tucker, Principal at McGrath Estate Agents in Ulladulla.
Supplied.

Emily Morgan, Managing Licensee at eXp Australia.

With continued lockdowns causing havoc on the real estate industry, RESO has had great success in supporting agencies through converting sales campaigns to online.

The digital platform has become a vital tool for navigating the restrictions and proving to be a great success since launching in NSW and Victoria.

Andrea Tucker, Principal at McGrath Estate Agents in Ulladulla said the lockdowns meant real estate agents have had to create other ways to sell properties.

“We’re big believers in auctions and could see the benefits straight away when we implemented this platform.

“I think the beauty about the RESO platform is that it tailors to suit each sale which are quite individual – they’re not ‘cookie cutters’.

“Whether it’s private treaty, expressions of interest or auction, you’ve got to look at the dynamics of the people and the buyers you are dealing with because they’re all different.

“RESO allows flexibility around timing and the process whilst providing a fair opportunity to everyone,” she said.

Emily Morgan, Managing Licensee for Victoria and eXp head of growth Australia said the one of the great tools about RESO , was the Seller report. Once they had accessed the RESO ’seller report’ they were able to see every person, every offer so it was a good educational tool.

“The sellers could see exactly the range of offers. The price they got prior to Auction was enough to take it off the market and well above their expectations- they were ecstatic.

“Everyone found the process super easy, upfront, and fair and the buyers welcomed the ranking system.

“One thing we are experiencing in this market is that no-one thinks the buying process is fair- it doesn’t matter what you do but this platform is transparent.

“I spoke with one of my under-buyers who said, ‘I would like to write you a review about how you’ve handled this process compared to other agents in the industry - I felt safe in the space, I found you communicative, even though I missed out. I really appreciated it.’

“Not only is the technology fantastic - but the support received from the team supersedes anything I have used,” Ms Morgan said.

Kate chalk RESO CEO told WILLIAMS MEDIA, "We know from last lockdown that buyers will continue to be active in their property search - perhaps more so because they have more time to look online and enquire."

RESO has seen great success underpinning the auction process since launching in NSW and Victoria. Whilst the highlight for any auction program is to sell under the hammer, there are a good majority of properties that sell before and sometimes after auction.

"With lockdown in place for Sydney, and surrounds this is where RESO can assist in managing buyers, offers and documentation - Notifying all parties of updates as the sale progresses whilst keeping the agent in full control of the process. There are some great tools in the platform that agents can use to keep competition hot, maximising every buyer's best offer, as well as metrics to help qualify the 'best buyer'," says Kate.