Century 21 Australasia has appointed experienced real estate professional James Bell to the role of Chief Executive Officer. 

Along with his 23 years of industry experience, the vast majority operating his own successful real estate business, James brings a fresh energy to the role.

The married father of four is well known to the industry finding success in sales, auctioneering, property management and business ownership. However, it was the satisfaction from helping others that gave James the appetite for leadership on a grander scale.

Mr Bell's appointment follows an impactful period as the Head of Network Services for the C21 network which has been well received by Principals and other stakeholders within the group.

"I've invested much of my time with our offices to get a solid understanding of their front-line experiences. My belief is that the voice of franchisees should be represented in the decisions made to improve and scale the work they are doing" said Mr Bell.

"We want to work collaboratively to help our principals, agents, property managers and ultimately the consumer reach their potential and have positive experiences when transacting real estate".

As for taking on a leadership role in the wake and continued challenge of COVID-19, Mr Bell is optimistic. "In my experience, times of crisis allow businesses to return to the foundations and refocus on the consumer".

As the largest real estate name in the world, Century 21 has the brand awareness, service proposition, technology and training to deliver a fully supported offering to its existing network and industry professionals looking to join the brand.

Charles Tarbey, Chairman of Combined Franchise Services which operates Century 21, said, “I am extremely pleased to have James take on this pivotal role within our business. His fresh mindset and commitment to providing exceptional service to our franchisees will enable C21 to continue to grow and find greater success”.

CENTURY 21 offer both a traditional office shopfront as well as a mobile model for high performing agents wanting to operate their own business and leverage the support of a leading real estate franchise.