Emma is the country’s most advanced virtual selling agent, with a depth of artificial intelligence (AI) learning capacity drawn from a bigger data lake than any other real estate bot has ever been powered by.

Laing+Simmons Projects, in collaboration with Laing+Simmons Penrith, has just launched Emma to coordinate off-the-plan sales at Nepean Rise with the guiding principle being a better user experience.

Jason Salter of Laing+Simmons Projects said the pace of change in AI since the first virtual agents were employed, until now, has been exponential.

“It amounts to a vastly enhanced quantum of data for Emma to tap into, delivering a more targeted and individual service to customers at any time that suits them, which of course is the key reason for AI being the future of service industries like real estate," said Mr Salter.

“AI has already changed the way off-the-plan properties are marketed and Emma is the best in-use example."

Emma can navigate a buyer’s journey from initial enquiry through to purchase and settlement, depending on the customer’s preferences.

A human agent can enter the transaction at any time, and Emma will let he or she know the optimal time for this to happen.

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Artificial Intelligence agent Emma in action selling the Nepean Rise at Jamisontown. Photo: Laing + Simmons

Nepean Rise is the ideal development candidate for Emma’s talents.

Located at 47-51 Preston Street in Jamisontown, Nepean Rise is just minutes from the Nepean River and all the vibrancy and amenity of Penrith’s CBD.

Residents will enjoy easy access to the M4.

It’s Jamisontown’s luxury residential response to the significant rezonings which are re-shaping the Penrith local government area for a more cosmopolitan future.

“These new homes will be moments from what is a vast commercial centre, with access to transport, shopping and dining options, sport and recreational facilities, community amenities and more,” said Mr Salter.

“The capital growth prospects for the Nepean Rise apartments are clear but for owner-occupiers, the lifestyle benefits are equally compelling."

Developed and being built by Devcon Partners, Nepean Rise will comprise 46 architecturally designed generously-sized two and three-bedroom apartments in a variety of configurations to offer buyers choice. 

The apartments are targeted at investors and owner-occupiers and construction will kick off next year.

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