Belle Property's Ascot branch has begun a new era under lead sales agent and Principal Brooke Hawthorne. 

A long-term resident of Inner-North Brisbane, Ms Hawthorne said she planned to build on the strong footprint of Belle Property Ascot, reinvigorating its sales and property management departments with a new and dynamic approach.

“Ascot is a highly sought-after area with many tightly held properties that have been within families for generations," she said.

"Property doesn’t transact quickly, and vendors demand a higher level of service from agents.

"Alongside my new team, we will bring innovation, energy, empathy and superior standards of customer service to the Ascot operation."

Ms Hawthorne is joined at the branch by Business Relationship Manager Tracy McCarthy and Office Manager Jamie Biondi.

She said her team shared an "intimate" knowledge of the area.

"We know the residents have been looking for better service and a fresh approach and we are excited to start making a difference in the way real estate is conducted in Ascot and surrounds,” she said.

Belle Property CEO Peter Hanscomb said Brisbane’s inner northern suburb is a key area of focus for the boutique brand.

“I am thrilled to welcome Brooke to the Belle Property network to lead the Ascot business to its next stage of growth" he said.

"Brooke is a great example of the kind of leadership the real estate industry craves.

"Both her tenacity and business acumen are extremely impressive,” he said.

The appointment is the latest step in what has been a rapid rise up the ranks for Ms Hawthorne, who completed her REIQ Real Estate Agent Full License in 2011.

The 29-year-old said she was drawn to the Belle Property brand for its premium marketing and boutique approach to customer service.

“As someone that is deeply connected to the local community in Ascot, it was supremely important that I aligned with a brand that puts customer service at the centre of its ethos,” said Brooke.

“I joined the real estate industry because I want to help people navigate the most important transaction of their most valuable asset – but I want to do so with authenticity and integrity.

"It was vital that I partnered with a brand that shares this philosophy.”

Belle Property Ascot is located at 127 Racecourse Road in Ascot.

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