Professionals Real Estate Group has launched a new brand image and logo to celebrate their 40th anniversary in Australia and New Zealand.

Shane Kempton, CEO of Professionals, said the group engaged the services of leading branding and marketing company, Traffic, based in Melbourne. "This process has taken two years which includes extensive market research on our existing brand and how it could become more relevant to all of our stake holders moving forward," said Kempton. "Through this market research, Professionals have managed to maintain the integrity of a highly regarded logo and take it to a new level which reflects modern trends in the real estate market."

Since Professionals were launched in 1976 by six independent real estate agents, its logo has evolved from simple black and white.

"Our new branding is a visible demonstration of this commitment to innovation which will be backed up over the coming year by major new investment in online management systems, national marketing and personalized coaching for our members that will drive the continued success of Professionals into the new decade," said Kempton.