Jordan Catalano, son of Domain Group CEO Antony Catalano, and business partner Tom Hywood, son of Fairfax media Chief Executive Greg Hywood, have launched their Apartment Developments website in Sydney. 

"Our goal for apartmentdevelopments.com.au has always been to build it into a national portal," said Catalano. "We were cautious about launching in Sydney, in case we jeopardised our success in Victoria, but we’re now at a stage where we have firmly established the website here and are confident that it can be effectively replicated in other states. Victoria, New South Wales and Queensland all have a booming apartment development industry so Sydney was our next logical and geographical step." 

The site has received committed support from key project marketers in Sydney, including CBRE, Colliers, Savills and CPM.

"Many of our clients in Melbourne have introduced us to their NSW counterparts, which has been a great foot in the door and provides us with a level of assurance that we are delivering a quality product," said Catalano. 

Hywood, Sales and Marketing Developer for Apartment Developments, said the site has been successful because they provide developers and agents with information about the amount of leads they receive, the cost per lead and whether those leads converted to sales. Hywood said they also focus on having the most credible database of potential buyers.