OpenAgent, an Australian site that compares real estate agents, has secured a $6 million funding round from South Africa-based financial services firm Hollard Investments. Hollard Investments’ other investments in Australia are Greenstone Ltd and Hollard Insurance.

OpenAgent uses data from more than two million sales and 15,000 customer reviews. It was co-founded by Zoe Pointon and Marta Higuera in 2012, and the pair now serve as co-chief executives.

Founder and Managing Director of the Hollard Australia Group, Richard Enthoven, started the Australian arm of the global company in 1999. Enthoven, who will join the OpenAgent board, said there is an undeniable need for greater transparency and quality assurance in the Australian real estate industry.

The funding round from Hollard Investment takes OpenAgent’s total funding to $8 million and follows $2 million investment in 2013 and 2014 by a group of angel investors, including Pete Flint, the founder of US real estate giant Trulia which was recently acquired by Zillow for US$3.5 billion.

“Having the people behind companies like Hollard Insurance and Greenstone Ltd. invest in us is incredibly humbling," said Pointon. "The funding will allow us to continue to grow the business and connect more Australians with the best real estate agents to help them through the selling process."