Genevieve is Head of Sales & Marketing at Toop&Toop, the Adelaide firm started by her parents Anthony and Sylvia in 1985. After attending Geelong Grammar in Victoria, Genevieve went on to attain a Bachelor of Business (specialising in Marketing) at Monash University. Graduating in 2007, Genevieve came back to Adelaide and worked for the family business for two years. Beginning on Reception, she worked her way through all facets of the business. In 2010 Genevieve made the decision to gain international market experience, and moved to the UK, where she worked as a Buyer Agent in London, and then in Sponsorship & Advertising at The Institute of Chartered Accountants England and Wales (ICAEW). Genevieve returned to Toop&Toop in 2012.