How do you know what price you can really get for your property if you have not presented it to the market?
There is a lot of noise at the moment surrounding off-market sales, where a property is sold to a buyer without being presented to the market. Have you ever had an agent call you and say, 'I’ve got a buyer!'? Ah, yes, that old chestnut, hey. Well 9 times out of 10 it’s probably true, especially in this market.
So when an agent approaches you with a buyer and says, 'Do you want to sell? And what will you take?,' do you just jump at the opportunity and take what the offer is? Let me caution you. Please think about this strategy thoroughly before agreeing to sell your property.
Is this strategy really going to get you with the best price for your property, ultimately putting more cash in your pocket? How do you know what price you can really get for your property if you have not presented it to the market?
I’m a firm believer in taking your property on the market, marketing it to potential buyers through advertising campaigns and really giving your property the opportunity to get in front of those potential buyers. This strategy could mean more money in your pocket.
Let me ask you this, how do you know if the buyer that the agent brings you really isn’t just trying to get really good deal? Because your property is “ “off market” then that buyer may be thinking “well I have no competition so I could really get this property for a good price?”
Sure it could well be right on the money but how do you really know until you give all the other buyers out there a fighting chance. Think about it.