First National Real Estate says it is set to further strengthen its network in the coastal locality of Birkdale in the City of Redland, with 15-year former Ray White franchisees switching to the cooperative brand to meet the needs of the area’s changing demographics.

With close to 45 years of experience between them, First National Real Estate By The Bay principals, Andrew South and Levi van Dijk, are looking forward to setting new standards and delivering marketing technologies that will ‘shake up the traditional real estate playbook’ locally.

‘First National Real Estate has a strong network of offices in Brisbane and Levi and I have always been impressed by the way its members work together in the best interests of their customers,’ says Mr South.

The agency’s move is in response to a shift in the types of buyers and behaviours, post-pandemic, with many customers re-thinking their lives and asking themselves if they are in the right job, the right relationship, the right city, or the right housing.

‘Our region is favourably positioned to meet the needs of these different customers but we need new ways of reaching them to assure that our client’s properties receive the maximum exposure’ says Mr South.

‘We want to offer homeowners and landlords innovative ways of targeting audiences with active intent, reducing costs and days on market for our clients while being more client-centric in the process.’

First National’s not-for-profit administration has developed leading-edge data-driven marketing strategies that are exclusive to its agents delivering them competitive advantages.

First National Real Estate has more than 350 offices throughout Australia, New Zealand, Vanuatu and New Caledonia. In Brisbane, there are offices in Birkdale, Cleveland, Wellington Point, Manly, Rochedale South, Coorparoo, Beenleigh, Tarragindi, Nundah, West End, Augustine Heights, Paradise Point, Ipswich, Burpengary, Caboolture and Bongaree.

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