A surge in buoyant sales results from McGrath’s three Brisbane company-owned offices (Paddington, New Farm and Wilston) this year has spurred its Regional Sales Manager, Charles Higgins to recruit a string of established agents to join the high performance team.

McGrath’s Head of Sales, Michael Murray, said that the company was focused on further growing its footprint in the important Brisbane market.

“We are focused on attracting the best performing agents in the industry and this has been spearheaded by Charles for our company owned business in Queensland.”

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500 Jesmond Road, Fig Tree Pocket, QLD sold for $5,000,000. Source: McGrath Estate Agents.

The six new recruits and their associates from major competing brands were attracted by the outstanding successes from McGrath’s team of 35 agents. More than 400 sales were transacted between the Paddington, New Farm and Wilston offices from January to December 2020, with an average sale price of $1.1 million.

“The energy that comes from cultural alignment and high professional standards drives our success,” said Mr Higgins. “We have some ultra-high performing agents who are achieving significant sales results. It’s my aim to continue supporting the growth of our existing elite and emerging teams, while attracting more likeminded professionals who want to get ahead,” he added.

“It is important to identify exceptional talent that have a synergy with our business ethics and culture, and invite them into the business,” he said. “As a non-selling manager and dedicated auctioneer for the group, I have time to assist the growth of our teams. Our model is designed to support these business units. I have a clear mandate; to enhance the growth, integrity and well being of our sales team. It’s working; the results are evident.”

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500 Jesmond Road, Fig Tree Pocket, QLD sold for $5,000,000. Source: McGrath Estate Agents.

McGrath Paddington’s agent Alex Jordan who joined the team in 2013 continues to deliver extraordinary results through 2020. Mr Jordan’s team focuses on luxury homes transacting more than half the property in Indooroopilly and St Lucia sold over $1.5 million*. His top sale for the year was an estate on Jesmond Road in Brisbane’s riverside Fig Tree Pocket which sold in June for $5 million.

*Corelogic

Mr Jordan said this is the strongest market that he has seen in his 21-year career in real estate, particularly at the top end.

“There is unprecedented migration, low interest rates and an increase in demand from expats,” said Mr Jordan. He noted Queensland’s success in handling the Covid-19 situation had increased interest in migration to Brisbane. “There have also been some permanent changes to the way we live,” he added. “People are spending a lot more time at home and for that reason they are wanting to have a nicer home that they can work from, and they are willing to invest in that.”

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350/1 Newstead Terrace, Newstead, QLD sold for $7,350,000. Source: McGrath Estate Agents.

McGrath New Farm agent Brett Greensill achieved a record price for Queensland for his $7.35 million sale of a waterfront apartment in October. He holds dominant market share in Brisbane’s prestige waterfront apartments. Mr Greensill said, “It’s only by working as a team that we’re able to provide the level of service required to handle these sales.”

Not all teams in this footprint specialise in higher price brackets, however their results place them at the top of their game. Kelly Qualtrough from McGrath Paddington has significantly increased her market share in the past 12 months focusing on the Hills district with an average sale price of mid-$600,000.

Ms Qualtrough said, “Success in our industry can be in any price bracket if you are aligned with a great brand, team, systems and processes”.

McGrath Wilston’s Craig Lea is on track to transact over 100 sales this year and Reuben Packer-Hill, who recently turned 30, lead his team to double its business in the first half of the financial year.

Mr Higgins’ said an attraction for top agents to join McGrath is the company’s professional standards and corporate alignment. “We don’t have an overlap of agents competing against each other for territories,” he explained. “I bring on agents where there is potential for market share. We’re looking for people to capitalise on an area where we don’t have market share and to help them grow.”

“With a strong pipeline of upcoming listings, heavy enquiry from the southern states and low interest rates, the future for Brisbane Real Estate is looking positive.”

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