Jacq Hackett of Place Coorparoo discusses her new book full of real estate tips.
Ranked in the top one per cent of Queensland real estate agents, Place’s Jacq Hackett knows the keys to selling property successfully – and she’s sharing her tips in a book with all proceeds being donated to charity.
“The Secret of Successful Selling: It’s a Kind of Magick” is a handbook on how to sell a property for the most amount of money in any market.
Ms Hackett was inspired to write the book because “I rescue home sellers all the time from agents who just don’t have the magic touch and I feel not only responsible but accountable for my client’s futures”.
“If all agents felt this way, they would feel like me: I do not sell houses - I change lives!”
Ms Hackett said the book is based on 26 real-life sales campaigns she’s worked on over the years.
“Each chapter depicts a certain stage of the campaign, from preparing for sale through to sold, and discusses how to recognise and overcome obstacles that cause a campaign to fail,” she said.
“Not all agents are equally skilled. The secret of a successful sale lies in the magic of an experienced agent who can identify, prepare and overcome these obstacles before they arise.”
Ms Hackett told WILLIAMS MEDIA “There are only a few real concerns where a contract can crash – no finance approval, a bad building or pest report, and death”.
“All agents ought to be able to prepare for the worst scenario even on what seems to be a solid contract.
“However, the major causes of contracts failing surround communication and personality types - knowing what to say or ask and at what point, and how the information is communicated.”
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“Only experienced agents who have dealt with multiple personalities, nationalities and age groups are able to understand how to negotiate with each group,” Ms Hackett continued.
“It is ultimately people, and their inability to connect and effectively communicate, which causes contracts to crash.”
Ms Hackett said she wanted to provide specific, authentic information for home sellers about to embark on a potential roller coaster of a ride that could cost them hundreds of thousands of dollars.
“Lynnette and Juan were two sellers I worked with who told me the monetary difference I made to the sale was not only a suburb record but that that extra money meant they had $50,000 more with which they could improve their lives.”
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Another example in the book is Pamela, who felt she was being forced to accept an offer by her agent and his director.
“She felt it was way below the property’s value. Within 24 hours of me taking over the campaign, and half an hour of negotiating with a new buyer, Pam accepted an offer $150,000 more than her last agent had brought her.”
“The difference I brought was simply an honest conversation about a dream the buyer had - and making it a reality for her.”
Ms Hackett will donate the proceeds of the sale of her book to a charity close to her heart – Project4Change.
She has been with Place 18 months and in the industry for just over five years.
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