Soho is working closely with real estate agents to build a simple onboarding process
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Feb 28, 2018
Soho is working closely with real estate agents to build a simple onboarding process
Developers of proptech startup Soho are working closely with the industry to ensure the new platform can easily integrate with a range of CRMs. The company says greater sharing of information could create more opportunities for agents.
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Soho developers are working closely with the industry to ensure the new platform integrates easily with a range of CRMs.
Airtasker founder Jonathan Lui's proptech startup - Soho - has been working closely with the real estate industry to make sure the platform they are building can easily integrate with a range of CRMs, and that it’s as easy as possible to upload listings.
Data from the most popular CRMs, including from agent box, Mydesktop, LockedOn, are already easily uploaded onto Soho.
The vision for Soho is to build a network of properties and users, and the recent integration of the most popular CRMs is allowing agents to onboard their listings quickly; the numbers are rising rapidly.
Visit the Soho web site for more information.
Once more properties are online, Trent Muffett, Soho's head of property in Australia, says there is the potential to kickstart a whole new range of conversations.
"What makes Soho different from other proptech startups is that we are working very closely with the industry. Unlike them we’re not trying to 'cut out' agents, in fact we’re aiming to do the exact opposite by creating more opportunities for everyone in a free and transparent environment," Muffett told SCHWARTZWILLIAMS.
"We have made the necessary integrations to all the different CRMs so it's as easy as possible for agents to get properties into, and then use, the platform."
It's intended that Soho's main functions will be as follows.
- A marketplace to buy, sell and rent properties.
- A platform to upload agent profiles, for example where agents can show their specialties, skills, background, languages they can speak.
- A system where you can track and manage all your property files, such as rental statements, council rates, and strata notices.
Soho plans to release more functionality, including features similar to those on LinkedIn and Facebook, over the coming months.
Soho recently attracted an additional $1.65 million in funding led by Markus Kahlbetzer's venture capital fund, BridgeLane Group. BridgeLane was also an early investor in Lui's Airtasker venture.
Visit the Soho web site to download the app.
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