The wealthy increasingly look to smart technology to secure their homes

Contact

Oct 25, 2017

The wealthy increasingly look to smart technology to secure their homes

The super wealthy are more concerned than ever about their safety, according to new research by Luxury Portfolio International contained in the Global Luxury Real Estate Report 2017.

Source: pixabay.com via Pexels

It might be a high fence or imposing gates. It might be the sign warning of a fierce pet inside. It could be prominently displayed surveillance cameras. In some cases, it might even be an armed guard.

The wealthy are often concerned about their safety, a fact now borne out by new research in the Global Luxury Real Estate Report 2017 published by Luxury Portfolio International.

The report claims that 82 per cent of high-net-worth individuals worldwide say personal privacy has never felt more important to them.

"Amid the rapid growth in wealth, the strong desire to engage in luxury, and the social, political and economic pressures felt by the affluent, personal privacy has never felt more important," the report claims.

Source: Global Luxury Real Estate Report 2017, Luxury Portfolio International.

In the US, 76 per cent of high-net-worth buyers say having a smart home is very important to them because the state-of-the-art technologies can help protect their property.

The majority of those surveyed - 61 per cent - said security was the most important technology to consider when buying a home.

Thirty-nine per cent of individuals said they wanted a home security system that could be operated through a mobile device.

And 38 per cent wanted to be able to lock and unlock doors through a mobile device.

Source: Global Luxury Real Estate Report 2017, Luxury Portfolio International.

The report says that the desire for privacy is also leading high-end sellers and buyers to opt for off-market properties, offered for sale through private agents and not listed on publicly available web sites.

"As high-net-worth buyers remain focused on their personal achievements and accomplishing their goals, acquiring luxury real estate continues to be an essential component of their financial portfolios, as well as a critical part of a life well-lived," says the report.

"Today’s buyers see 'luxury' not as a treat, but as something they have earned and a reward for all they have accomplished."

New technology and innovation will be leading themes in the Asia-Pacific and Middle East luxury real estate markets over the next three years, claims the report.

Click here to download the report from Luxury Portfolio.