Two major Chinese development groups have joined forces to bring a new style of innovative luxury apartment living to the prestigious North Shore suburb of Roseville. Longton Group and Chiwayland have received approval for their 220-apartment project The Uptown, which will contain features previously unavailable in this traditionally conservative area. The Uptown will be built on 1.37-hectares at 1-31 Victoria Street, opposite Roseville College and just a two minute walk from Roseville Railway Station and an active shopping strip. The Uptown is an exclusive $200 million-plus development of six buildings in individual garden settings. The design is boutique and low-rise to blend into the picturesque suburb that marks the transition from the busier Lower North Shore to the much quieter Upper North Shore. Architect Brent Marvin of MD+A describes the design as “timeless and sophisticated”. Each apartment comes with an iPad that can control the lighting, blinds, television and surround sound system. The iPad is also loaded with Longton’s patented MyiButler app, a concierge system for ordering goods and services. Another feature of The Uptown will be Longton’s social media platform, iCommunity, which allows neighbourhood information and residents’ messages to be displayed on interactive, electronic noticeboards in the lobbies of each building. The multi-stage development is releasing 61 apartments in May, comprising one, two and three bedroom apartments with prices starting at $698,000. The Uptown is taking registrations of interest on www.theuptown.com.au or 1300 88 99 03.