The Australian property market is always shifting, driven by economic changes, demographic trends, and government policies. As an investor, staying on top of these changes is crucial for long-term success. With over 50 years of real estate industry experience, I’ve seen firsthand the value that understanding and following property trends offers when looking for investment opportunities. Alongside my colleagues Troy Stein who has 20+ years in real estate and Marcus Buskey who has more than 40 years, we’ve compiled some key strategies and identified some emerging market trends that investors should consider.

We often recommend targeting “shoulder” suburbs, which are areas close to more expensive neighborhoods that offer similar amenities but at a lower cost. These areas are typically overlooked but present strong potential for capital growth as more people move to affordable alternatives. As larger markets become saturated, demand for these suburbs is likely to increase.

We also like to focus on regional coastal towns that balance affordability with lifestyle appeal. These areas attract retirees and younger people looking for a better work-life balance. We advise looking for regions with strong local infrastructure and government support, as these will provide a solid foundation for long-term growth. The Northern Rivers and North Coast of New South Wales is a great example and is seeing a rise in demand due to its lifestyle appeal and growing infrastructure.

Personally, I’ve always worked in Queensland, so I focus on Queensland’s emerging markets, particularly the Gold Coast. As more people migrate north due to cost-of-living pressures, areas like Coolangatta, Varsity Lakes, Kirra and Tweed Heads are gaining more attention than ever before. 

With lower prices compared to northern counterparts, strong amenities and upcoming events like the 2032 Brisbane Olympics, I’d suggest these areas are positioned for significant growth.

When it comes to property investing, it’s important to align your strategy with your financial goals. Some investors prefer to focus on capital growth, while others seek rental yields. Identifying which type of property matches your goals will make a huge difference in your success. If cash flow is your priority, look for high-yield properties. If capital growth is the aim, focus on areas with strong demand drivers and future development potential.

For those new to the market or expanding portfolios, we stress the importance of research. Never invest purely on emotion or the lure of affordability but always consider and try to understand the local market conditions. Population growth, infrastructure and employment opportunities are key factors to consider. That’s why working with a team of experienced advisors is so important.

One major trend we’ve seen is a resurgence in the aging population moving to warmer regions, creating strong demand in coastal cities throughout Queensland and New South Wales. As more retirees seek affordable living with access to beaches, shopping and healthcare, property demand will continue to remain high.

Another important trend to consider is “land banking” in high-growth corridor regions with future infrastructure investment opportunities. One example we’ve identified for land banking today is the area between the Gold Coast and Brisbane. There are still large areas of vacant land which offer strategic, longer-term investors looking to work with developers an opportunity to break up the sites and explore development opportunities.  

Infrastructure investment is another reliable indicator of future growth. Major events such as the Brisbane 2032 Olympics will drive extensive public infrastructure development, increasing demand in surrounding areas. Government projects such as transportation upgrades and urban renewal are critical signals of areas with long-term growth potential.

Also, when purchasing property in growth regions like Southeast Queensland, look to understand zoning and what opportunities there are for the property in the future. One example to look out for is in Development Approvals. Some normal size homes are built on land zoned for small high-rises, apartment and hotel opportunities. 

Finally, partnerships can offer opportunities to access higher-value properties, but they should be approached with caution. Clear agreements and professional advice are necessary to ensure everyone’s interests are protected.

For any investor, understanding the market, leveraging infrastructure growth and maintaining a long-term outlook are essential for success. By focusing on emerging suburbs, regional hubs and cities primed for major events, and working with experienced professionals, you’ll give yourself the best chance to succeed.

Bruce’s top 4 Key takeaways for investors today:

1. Target Emerging Markets: Look for “shoulder” suburbs and regional coastal towns with strong growth potential.
2. Prioritise Infrastructure Development: Areas with significant government infrastructure investment will see sustained demand and value growth. Keep an eye on DA approvals for any property you might look to purchase.
3. Land Banking: Consider longer-term investment planning by seeking out large vacant blocks in high-growth corridors and regions planning significant future infrastructure.
4. Expert Guidance: We encourage sellers, buyers and developers to reach out and collaborate with real estate experts like our team at COMPANY RE, financial advisors and legal professionals to make informed decisions.

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