Upgraders have overtaken first home owners to be the most active residential buyer cohort in Australia, a new CBRE survey shows, says CBRE’s Pacific Head of Research, Sameer Chopra.
Upgraders have overtaken first home owners to be the most active residential buyer cohort in Australia, a new CBRE survey shows.
CBRE polled 155 residential valuers across the country for the Q4 Residential Valuer Insights report, to provide expert insights on local and national trends.
Key findings include that first home owners – the most active buyer group in the previous three 2024 quarters – have been usurped in Q4 by upgraders.
The survey also highlights that unrenovated properties and homes in secondary locations are ranking lowest on buyer wish-lists, while new homes and renovated assets are most in favour,
CBRE’s Pacific Head of Research, Sameer Chopra noted, “In the short-term, until we get meaningful interest rate cuts, I expect upgraders and first home buyers will continue to dominate demand. Down the track, the downsizer and investor market could become more active once there is more confidence in demand and pricing.”
At a top-line level, the report highlights diverging trends by city. While half of CBRE’s valuers reported moderate buyer demand in their local markets, 34% said demand was strong to very strong.
The demand side of the equation is being led by Adelaide and Perth, with softer demand evident in Melbourne.
CBRE’s Residential Valuations National Director Kat Hale attributed the divergence to buyer demographics and locational trends.
“Melbourne has seen less demand from investors due to tax changes and proposed landlord rental standards. This has fuelled increased investor activity in both Adelaide and Perth. Notably, the demand for recently renovated and new properties has remained strong throughout 2024,” Ms Hale said.
Other key report findings include:
To find the full CBRE Q4 Residential Valuer Insights report.
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