BizCover, the online business insurance company, has released a new study revealing the most sought-after professions in Australia, based on Google search data.

According to the study, "Real Estate Agent" was the most searched job in Australia, with over 37,300 average monthly searches. Other top-searched jobs include Justice of the Peace (JP), psychologist, pilot, and paramedic rounding out the top five.

The research analysed Google searches made between August 2023 and July 2024 for over 700 job roles combined with the phrase "how to become a [job role]." By incorporating location data and ranking each role based on search volume, this study identifies the most sought-after careers both nationwide and in specific regions.

The Most-Searched "How to Become" Jobs in Australia:

1. Real Estate Agent - 37,300 searches
2. JP (Justice of the Peace) - 25,500 searches
3. Psychologist - 21,500 searches
4. Pilot - 20,900 searches
5. Paramedic - 18,900 searches
6. Psychiatrist - 16,600 searches
7. Mortgage Broker - 14,760 searches
8. Flight Attendant - 14,700 searches
9. Police Officer - 12,420 searches
10. Firefighter - 12,000 searches
11. Nurse - 11,710 searches
12. Physiotherapist - 11,540 searches
13. Social Worker - 11,300 searches
14. Pharmacist - 10,640 searches
15. Teacher - 10,650 searches
16. Vet - 10,600 searches
17. Doctor - 10,230 searches
18. Finance Advisor - 9,720 searches
19. Project Manager - 9,420 searches

High Demand for Public Sector Roles

The public sector continues to be a major focus in job searches across the country, indicating a strong interest in healthcare and emergency services careers. Professions such as Justice of the Peace (25,500 searches), Psychologist (21,500 searches), and Paramedic (18,900 searches) rank among the top five most in-demand roles

Healthcare and Well-being Occupations are Popular:

Health-related professions are consistently among the most searched roles. Psychiatrist (18,600 searches), Nurse (11,710 searches), and Physiotherapist (11,540 searches) highlight the focus on mental and physical health services. The interest in these roles indicates a continued emphasis on healthcare professionals amid ongoing public health concerns.

Varied Regional Demand:

Different states show unique preferences:

• Queensland: High demand for roles like Real Estate Agent (8,760 searches) and Flight Attendant (4,250 searches).
• New South Wales: Consistently high searches across many sectors, with top searches including JP (14,280 searches),  Real Estate Agent (10,720 searches) and Psychologist (6,640 searches).
• Victoria: Also reflects a diverse interest, with high searches for Psychologist (7,400 searches) and Paramedic (4,570 searches).

Growing Interest in Social Media and Online Professions:

Professions such as Youtuber (5,550 searches) and Content Creator (2,600 searches) show a noticeable presence. This trend indicates a shift towards digital and creative roles, driven by the rise of online content consumption.

Demand for Skilled Labour and Trades:

There is a steady interest in trade jobs like Builder (6,570 searches) and Mechanic (4,210 searches), indicating ongoing demand for skilled labour in the construction and automotive industries.

Business and Finance Roles in Focus:

Professions in business and finance, such as Mortgage Broker (14,760 searches) and Project Manager (9,470 searches), remain among the most searched. This suggests that financial management and advisory roles continue to be crucial in Australia’s job market.

Creative and Design Roles Attract Attention:

Creative professions such as Graphic Designer (2,570 searches) and Photographer (2,720 searches) are among the searched roles, reflecting the growing demand for visual and creative arts professionals in various sectors.

Surge in Public Safety and Emergency Services:

Roles like Police Officer (12,420 searches) and Firefighter (12,000 searches) show significant interest, indicating a need for public safety and emergency response professionals.

Sharon Kenny, Head of Marketing at BizCover, commented, “This data provides valuable insights into the career aspirations of Australians. It’s fascinating to see how varied these interests are, ranging from real estate to essential service roles like paramedics and pilots. This data not only reflects current job market trends but also the evolving aspirations of our workforce in Australia.

Additionally, there is consistent demand for skilled labour across the country, reflecting Australia’s dynamic job market landscape.”