RESO set to expand as eastern Australia opens up

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Oct 28, 2021

RESO set to expand as eastern Australia opens up

RESO expansion sees two key appointments with Sean Scoffield and Jon Baker joining the firm.

RESO

Sean Scoffield

As part of their expansion, proptech company, RESO has appointed two key roles to further strengthen their foray into the eastern states.

Sean Scoffield has been appointed to the senior role of National Sales and Partnership Manager while Jon Baker has taken on the position of Growth Strategist for Victoria.

Mr Scoffield has worked with some of the most iconic brands within Australia, helping them achieve number one position in their marketplace. The brands he worked for include Accor, AGL, Woolworths, Hamilton Island Enterprises and Oyster Bay Wines.

After stepping into the Real Estate industry by joining connectnow, Australia's leading Home Connections service, in 2016, Sean was elated to see how much passion, competition and opportunity there was across the industry.

Mr Scoffield said he recognised that proptech is key to improving efficiencies, effectiveness and the lives of agents.

“I believe RESO is at the forefront of this movement helping real estate agents with what they need most - getting more time back, building greater credibility and growing their market share within this highly competitive market.

“I really want to help change the perception of real estate agents not being trustworthy as this is the main barrier causing friction between real estate agents, vendors and buyers.

“We aim to remove that barrier and in doing so help agents maximise every buyers offer, 24/7.

“What attracted me most to RESO is their unique end to end Offer and Acceptance Management process and their Offer Ranking feature which is producing outstanding results for vendors. For agents to achieve sustainable long-term growth, they need to break through the trust barrier - this is what RESO does and why I jumped on board,” he said.

Mr Baker joins RESO armed with an intimate understanding of the property landscape as a real estate agent, buyers agent and vendors advocate. He also brings over 13 years of knowledge and experience from the real estate media landscape with expertise ranging from print to digital, proptech to property data.

Launched three years ago, RESO has become a popular proptech platform that allows agents to decide to rank offers as they are submitted.

The platform is a time-saving device that assists agents in managing buyers and their offers.

RESO also offers a safe, online environment that offers a 24-hour portal for all potential buyers to view and download all property documents and information.

It includes a simple and seamless method of selling and buying a property with an immediate SMS/email notification to buyers following agent communication.

To learn more about RESO or to find a registered agent in your area, visit www.reso.com.au