Queensland's Ray White Surfers Paradise Group (RWSP) is set to take advantage of improving market conditions following the recent federal election. 

RWSP CEO Andrew Bell said the company had recruited 10 staff members already in recent months and were looking to expand further.

In the last 12 months the company has opened an office in Sydney and its commercial division – headed by Greg Bell – has expanded its operations into other areas of Queensland.

Mr Bell said the company is going from strength to strength with more than 60 per cent of its business being repeat or referral clients. 

“We’re really buoyed by the market conditions of the last six months, despite a small hiatus in the market prior to the federal election,” he said.

“We’ve had a very strong year with blue-chip sales dating back to our January Event auctions right through to our mid-year auctions last week which netted sales from $237,000 to $7 million under the hammer.

“Not only are we attracting new recruits but some of our agents are recording their best year ever as they take advantage of new marketing initiatives that are designed to bring buyers to the sellers and sellers to the buyers with ease.

“It’s a very exciting time for the business as clients from further afield look to engage our services in what is actually a contracting real estate space.”

Mr Bell said 15 per cent of agents across Australia had failed to renew their licences in the last 12 months in a sign of weakening conditions, particularly in Sydney and Melbourne.

“While this has been a disadvantage for some it has been an advantage for us as we have seen a flight to well-established agencies such as Ray White Surfers Paradise which has been around for almost 30 years on the Gold Coast.”

Mr Bell added, “In recent weeks we held personal growth days for our staff which provide greater insights for our staff into the changes in the industry, the challenges before us, and how we can stay ahead of the bell curve when it comes to industry changes.”

Head of Ray White Commercial, Greg Bell, said 2019 presented the division’s first venture outside of the Gold Coast.

“We have a range of listings from Ballina in northern NSW to central and north Queensland which is a great sign that clients from further afield are seeking our services,” said Mr Bell.

“It is a very exciting time for Andrew and I and the whole Ray White Surfers Paradise team as we consolidate our position in the current market and continue to grow the business.”

The Gold Coast property market is showing considerable signs of market improvement as demonstrated by last week’s auctions conducted by the Ray White Surfers Paradise Group.

Almost 60 per cent of properties sold at the mid-year auctions were sold under the hammer with more properties currently under negotiation.

Sales included a $5.3 million luxury home in the blue-chip Paradise Waters address on Commodore Drive and a home at yacht Street, Southport, which sold for $7 million.

Ray White Surfers Paradise is also experiencing growth in its property management division.

“There has been a flight to quality over the last year or so where we are seeing both residential and commercial property management divisions grow at their fastest rate in the company’s history,” said Mr Bell.

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