Knight Frank Prestige has revealed its new brand film - A World of Difference. 

Head of Prestige Residential Real Estate, Deborah Cullen told WILLIAMS MEDIA the message this film intends to get across is that Knight Frank Prestige is in the very specialized space of luxury property advisory worldwide.

"We have an extensive private office team in London, Asia and North America working with UHNW clients in assisting with their full property portfolio and we are working in the same space here."

Since releasing the film, Ms Cullen said they have been delighted with the immediate reaction by the market and our clients who have already experienced this service are recommending and referring their friends, family, and colleagues to us.

"We are also seeing expat Australians based overseas connect with us for the worldwide expertise and confidential advisory service we can provide."

Ms Cullen also explains that the film is wanting to reach UHNW clients who have diverse assets not only in Australia but worldwide.

"We have 523 offices around the world and specialists in all sectors of the property market.

"We can assist them personally and privately to secure luxury homes no matter where they are," she said. 

"We are really passionate and excited to look after our clients beautiful and often incredibly iconic homes. Australians travel extensively and that means we can help them save time and money providing a smooth process to purchase any home, anywhere in the world."

Goldeneye Media General Manager Zoe Keogh, who was the senior producer for this project, said from the outset, it was obvious that there were two stories to tell.

"You have the power of one in Deborah Cullen, who is intensely passionate and knowledgable and is very much the local expert on the ground. And then you have the power of many in Knight Frank and its extraordinary depth and breadth and space it occupies in ultra high-end property circles all around the world," Ms Keogh told WILLIAMS MEDIA. 

"The icing on the cake, of course, was having Lord Andrew Hay be a part of it. We had worked with “Andy" before when he was visiting Australia and knew that he was intensely personable and engaged and extremely supportive of Deborah and her team. So we timed it to film around his latest visit to Australia.

"I think that really helped grow out that sense of a sphere of influence and the kind of people and conversations that the Australian team is moving in every day," she said. 

Ms Keogh added that it was important for Deborah to be the narrator on this.

"It allowed us to shape a really compelling script that captured her story, but probably in a lot more powerful way than just an interview - which is the fallback in many brand films," she said.

"We took her language and then produced it in a form that would illuminate the pictures we would be shooting. We were especially lucky in that Deborah, her team, the Knight Frank offices and indeed the properties she works on are all what we call “lens candy” - very very easy to make look good. It all came together really beautifully."

Watch the Knight Frank video here.

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