Sharon Bennie of Specialist Property Recruitment examines the different growth trends within the real estate job market.
The Real Estate jobs market in Australia is an interesting one to watch because it is constantly changing.
Centred around the health of the industry itself, in the last few years its ebbs and flows have been attributed to the economy, the particular party in government and looming tax changes, access to finance, and foreign investment changes.
This has caused different trends to emerge around growth roles each year.
In 2016 – 2017, as a result of the property and development boom, the growth roles in terms of both demand and potential targeted earnings for those entering the roles was in sales (off the plan and existing).
They included sales executives, sales assistants, and if speaking in relation to percentages, the largest calling was from developer clients seeking experienced project sales staff, preferably with Mandarin speaking skills.
Later in 2017, there were changes to the Skilled Migration VISA regulations, with real estate removed from the eligible skilled occupation list.
This resulted in increased, yet short-lived opportunities in roles that needed to be vacated by 457 and similar VISA holders.
These roles mainly consisted of asset managers (predominantly in large real estate services firms) and the aforementioned Project Sales roles, where those with language skills and international relationships had been sponsored.
With the slowdown of the Australian property market in 2018, it’s no surprise that we saw a softening in demand for sales executives and roles related to the sales market including valuers and buyers agents.
We’ve seen an exciting rise in PropTech roles with new technology and App’s coming into the market.
The positions have mostly been in Business Development but also dovetailed into relationship management and customer service roles as products have gained traction.
Off the back of the development boom, as properties settle and become occupied, demand has unsurprisingly been high in the areas of Property Management, Strata Management and Building Management.
Of the 2695 advertisements on Seek, almost half, or 1103 are in leasing and property management.
The same job board reported that there was a 6.9% increase in job adverts for Body Corporate (Strata) and Facilities Management roles (incl. Building Management) from 2017 to 2018.
There was also a growth of 11.6% in analyst adverts and 15.6% for retail and property development.
And to the future, 2019 / 2020?
The trends across 2019/2020 will largely depend on how quickly the sales and development side of the market recovers, but there is no doubt that PropTech, outsourcing/offshoring, social media management, strata and property management are the fast-growing, high demand roles of now.
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