The Real Estate Institute of Australia made its own election announcement this week, launching a new campaign in the context of the polling date being confirmed.

Designed to fit across the various social media platforms, materials highlighting issues of concern for the sector have already been distributed through REIA networks, reaching more than 600,000 people so far.

It's not the first time the REIA has attempted to give its members a voice in the political sphere, conducting a similar campaign prior to the 2016 election.

REIA President Adrian Kelly told WILLIAMS MEDIA there would be a more widespread approach this year to reflect what was at stake.

"Labor's proposed changes to negative gearing and capital gains tax are important for obvious reasons," he said.

"Our main goal is to raise awareness of the potential impact of these changes by decimating material not only through our businesses but also the people that work in those businesses, as well as all of our landlords and tenants. 

"We'll also be targeting many of the marginal seats that Labor hold."

2103erc_0102.jpg

REIA President Adrian Kelly. Picture: REIA

The REIA has been one of the most vocal opponents of Labor's policy, which involves reforming negative gearing and halving 50 per cent deduction on capital gains allowed across asset sales.

In January, Mr Kelly said Labor's proposals were adding to uncertainty in the market, adding he was looking forward to sitting down with both parties before the election.

The potential changes have since come under scrutiny from other areas, with reports in the Australian Financial Review this week calling out the party for failing to include off-the-plan and ''house and land packages'' in its estimation, meaning the policy could potentially trigger a "catastrophic economic collapse".

On Wednesday, Shadow Treasurer Chris Bowen defended the costing at The National Press Club, saying they had "the most rigorous costings process of any opposition, ever".

Mr Kelly described Labor's current situation as a "world of pain".

"They were banking on all the savings they were going to make, and now it's been proven that's not going to happen," he said.

"There seems to be a fair bit of ducking for cover going on at the moment.

"Obviously, we will sit down with whoever gets in, but I'd hate to be the government which gets in and tries to implement these policies, particularly in a falling market." 

The REIA campaign can be joined through Facebook, Twitter, or Instagram.

By Sean Slatter

Similar to this: 

PCA and REIA speak out after Labor announces start date for proposed negative gearing changes

Labor’s negative gearing plans will lead to a spike in overseas buyers

Renters will be victims of negative gearing reforms, says REIA