No joke as Real Estate Institute of Western Australia trends in Japan
Contact
Apr 2, 2019
No joke as Real Estate Institute of Western Australia trends in Japan
Less than a week after launching the 'What about WA?' campaign, the Real Estate Institute of Western Australia has gained attention from an unlikely source.
-
DepositphotosThe Real Estate Institute of Western Australia has been trending on twitter in Japan.
On a day when tall tales took over, one of the more bizarre social media stories turned out to be true.
On Monday, Japan welcomed the beginning of a new era, with Chief Cabinet Secretary Yoshihide Suga announcing it would be called Reiwa.
The much-anticipated moment was met with a flurry of activity on social media and it wasn't long before the name was trending on twitter.
The new era was also welcomed by The Real Estate Institute of Western Australia, also REIWA, which experienced a surge in traffic and interaction across its social channels as a result of the news.
As of Tuesday morning, REIWA's tweet about Japan's new era had been retweeted more than 6500 times and liked by nearly 9000 people.
The curious coincidence comes less than a week after the association launched the 'What about WA?' campaign, which is designed to keep the state from being overlooked in the leadup to the federal election.
Source: REIWA Twitter
REIWA CEO Neville Pozzi said the spike in attention from Japan could be an opportunity to lure foreign investment back into our state.
“REIWA is the number one trending hashtag on Twitter, and we even had comments on social media from Japanese people asking the bidding price of REIWA’s domain name,” Mr Pozzi said.
“As an Institute, we want to embrace all of this traction and use it as an opportunity to entice migration and foreign investment back into our state in a fun and light-hearted way.
“The Institute is making the most of its time in the social media spotlight, with hopes that this draws some much-needed attention to the WA property market.”
People took to Twitter to make light of the confusion, with one person tweeting “Looks like a certain real estate company in #Perth confused as hell about the explosion in page hits”, while another wrote, “The Real Estate Institute of Western Australia’s Twitter account must be exploding right now”.
The arrival of Reiwa on 1 May 2019 will end a 30-year run of the Heisei (“achieving peace”) era, which began in 1989.
The name Reiwa was taken from an old existing compilation of Japanese poetry and represents fortune, peace and harmony.
Similar to this:
WA's real estate best recognised at 2018 REIWA Awards for Excellence
Contact Details:
